About the role
Job Position: Content & Lifecycle Marketing Manager
Company: Pro Coffee Gear
Location: Remote (Anywhere)
Full - Time
About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service.
Job Description:
We’re looking for a Content & Lifecycle Marketing Manager who can own the full storytelling engine of our brand across email, lifecycle flows, content strategy, and video-first creative.
This role blends creativity with performance: you’ll develop content that grows our audience, produce video and written assets that educate and inspire, and build lifecycle marketing programs that turn first-time buyers into loyal customers.
You’ll be at the center of how we communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again.
If you love coffee, content, and building a brand people truly connect with, you’ll thrive here.
What You’ll Own
Email & Lifecycle Marketing (40%)
* Own the full email and SMS strategy and calendar (campaigns + automated flows). * Develop segmentation and personalization strategies to increase LTV and retention. * Build and refine lifecycle programs: * * Abandoned browse & cart * Post-purchase education * Loyalty & VIP * Winback * Welcome/onboarding
* D esign A/B tests to optimize creative, messaging, and conversion. * Partner with Growth to align emails with product launches and promotions.
Content Strategy & Development (40%)
* Own the overall content calendar across social, email, landing pages, and UGC. * Create high-quality content that connects with coffee enthusiasts and café owners. * Write scripts, website copy, blogs, landing page messaging, and content briefs. * Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc. * Collaborate with product and growth teams to develop messaging for launches, events, and campaigns.
Video Production & UGC/Creator Support (20%)
* Plan, script, shoot, and edit short-form videos (IG Reels, TikTok, YouTube Shorts). * Capture product demos, educational content, behind-the-scenes footage, and story-driven content. * Create UGC-style content to support paid ads, social media, and email. * Coordinate with influencer/UGC creators and edit/repurpose their content.
What Success Looks Like
* Email and SMS become one of the company’s top revenue channels. * Strong, consistent storytelling across channels that elevates the brand. * Clear, engaging video content that boosts engagement, conversions, and trust. * Lifecycle flows that increase repeat purchase rate and average order value. * UGC and content that improves paid ad performance and lowers CAC. * A content engine that supports sales, SEO, and product launches.
What You Bring
* 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing. * You are an amazing writer * Demonstrated experience running email campaigns and automated flows in tools like Klaviyo, Shopify or HubSpot. * Strong writing skills from conversion-focused copy to brand storytelling. * Experience producing and editing video content (e.g., short-form vertical). * You are experienced in content email, especially in creating engaging content. * Ability to manage content calendars across channels with consistency. * Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools). * Highly organized, proactive, and energized by a fast-paced growth environment. * No need for management experience * Bonus: experience with SEO content, influencer/UGC management, or coffee industry background.
Why You’ll Love Working Here
* You’re building the content and lifecycle foundation of a rapidly scaling brand.
* Standing up new process and tools for things like SMS marketing.
* Direct ownership, autonomy, and creative freedom. A passionate community of coffee pros and home enthusiasts.
* Your work directly influences how customers learn, engage, and fall in love with our brand.
How to Apply
Send us:
* Your resume
* 2-3 writing samples or email/flow examples
* A portfolio is mandatory to apply for this role : )
Originally posted on Himalayas