About the role
Job Description
Job Title: SEO Specialist
Industry – Gaming/Betting Location: Lekki, Lagos Industry: Gaming / iGaming / Sports Betting Experience: 5+ years Note: Experience in Betting/Gaming Industry is compulsory
Job Summary
We are looking for an experienced SEO Specialist with proven experience in the gaming/iGaming or sports betting industry to improve organic search visibility, traffic and player acquisition. The ideal candidate must understand the Nigerian gaming market and have hands-on experience executing SEO strategies for betting, casino or gaming platforms.
Key Responsibilities - Develop and execute SEO strategies for gaming/betting websites. - Conduct keyword research and optimise website content, landing pages and metadata. - Manage technical SEO, site structure, internal linking and indexing. - Develop and execute link-building and off-page SEO strategies. - Monitor organic traffic, rankings and SEO performance using Google Search Console, GA4, Ahrefs/SEMrush - Identify opportunities to improve visibility across Google Search and emerging AI search platforms. - Research Nigerian gaming/betting search trends and identify high-value keywords. - Track competitors and provide actionable SEO recommendations.
Requirements - 5+ years of hands-on SEO experience, with proven experience in the gaming, iGaming or sports betting industry. - Strong understanding of technical, on-page and off-page SEO. - Experience with Google Search Console, GA4 and Ahrefs/SEMrush. - Good understanding of keyword research, content strategy and link building. - Knowledge of the Nigerian search market and betting/gaming keywords. - Understanding of GEO (Generative Engine Optimization) and AI search visibility is an advantage. - Strong analytical and reporting skills.
Qualifications
Requirements - 5+ years of hands-on SEO experience, with proven experience in the gaming, iGaming or sports betting industry. - Strong understanding of technical, on-page and off-page SEO. - Experience with Google Search Console, GA4 and Ahrefs/SEMrush. - Good understanding of keyword research, content strategy and link building. - Knowledge of the Nigerian search market and betting/gaming keywords. - Understanding of GEO (Generative Engine Optimization) and AI search visibility is an advantage. - Strong analytical and reporting skills.