About the role
About the Role
Own content marketing for the German-speaking market at a growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.
What You'll Do
* Develop and execute the content marketing strategy for the German-speaking market.
* Define consistent messaging and brand voice across the customer journey.
* Write and manage website and landing page copy.
* Create conversion-focused copy for paid marketing channels.
* Script ad creatives for YouTube and paid social platforms.
* Plan and deliver organic content strategies across social platforms.
* Collaborate with creators, customers, and influencers to produce authentic content.
* Use user research, A/B testing, and performance insights to improve messaging.
* Contribute to product positioning and go-to-market messaging.
What We're Looking For
* At least 4 years of experience in content marketing, copywriting, or growth marketing.
* Experience in B2B SaaS or a fast-growing software environment.
* Native-level German proficiency and outstanding German marketing writing skills, plus fluent English.
* Understanding of performance marketing and conversion-focused copywriting.
* Experience with A/B testing, performance analysis, and scripting ads for YouTube and paid social.
* Experience developing organic social content strategies, with knowledge of SEO best practices.
* Ability to contribute to product positioning and go-to-market messaging and to collaborate with creators, customers, and influencers.
* Experience with user research; familiarity with marketing AI products or voice technology is a plus.
Compensation & Benefits
Salary range: €65,000 to €85,000 annually. Visa sponsorship is not available.
Location
On-site in Vienna, Austria.