About the role
About the role
The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email). They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games.
Day to day, the role takes hands-on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential.
Requirements
Role Responsibilities
* Websites / Web pages – Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on-brand. * Email - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting. * CRM- Manage and optimise CRM workflows to enhance player lifecycle engagement and retention. * Planning - Define and deliver digital marketing campaigns across our own channels in-line with title objectives, target audiences, and budgets * Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through our channels/ or via our partners. * Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly. * Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI. * Creative - Provide clear and timely creative briefs that incorporate best-practice. * Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations.
Technical Skills & Experience
* Hands-on web experience, leading web campaigns and managing the CMS and analytics. Hubspot or similar experience required. * Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp. * CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies. * Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions. * GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus. * Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable. * Creative - Understands creative best practice across web and email assets. * Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.
People Skills
* Project management skills and ability to manage competing priorities. * Relationship and stakeholder management across internal & external partners (games studios a bonus). * Analytical and commercial, with the ability to turn data into recommendations. * Clear communicator, able to brief partners effectively and champion the function.
Originally posted on Himalayas