About the role
Job Description
Key Responsibilities:
* Develop and execute a comprehensive regional marketing strategy, 360 marketing plans, and omnichannel campaigns (offline & online: e-commerce, social media, CRM) including product forecasting for Travel Retail APAC & SEAO, aligned with global brand strategy and business objectives. * Lead, mentor, and elevate a high-performing marketing team through structured guidance, training, and career development initiatives. * Translate market trends, consumer insights, and competitive intelligence into actionable growth opportunities and optimized campaign strategies. * Drive cross-functional alignment with HQ counterparts, market commercial leads, retail, merchandising, and supply chain to ensure seamless execution, channel integration, and performance optimization. * Oversee marketing & digital budget allocation, ensuring resource efficiency and maximizing ROI across all channels and activations. * Build and leverage strategic relationships with vendors, key retailers, airport authorities to secure premium locations, negotiate marketing support, and accelerate sales growth. * Spearhead the development and execution of high-impact in-store activations, promotional events, and digital campaigns to amplify brand visibility and drive footfall. * Track, evaluate, and report on marketing performance, delivering data-driven insights and recommendations to the Regional General Manager.
Qualifications
Qualifications:
* Bachelor's degree in Marketing, Business Administration, or other fields. * Minimum of 7 years of experience in marketing preferably within the cosmetics, FMCG, luxury goods industry. * Proven track record of developing and executing successful marketing strategies that drive sales growth and enhance brand awareness. * Strong team management and leadership skills, with experience in coaching and developing marketing professionals. * Excellent interpersonal and communication skills, with the ability to build and maintain relationships with key stakeholders. * Strong analytical and problem-solving skills, with the ability to interpret data and identify actionable insights. * Agility and adaptability to thrive in a fast-paced, dynamic environment. * Ability to understand complex market dynamics and cultural nuances across the APAC & SEA-Oceania regions. * Willingness to travel within the region.