About the role
Qualifications & Experience
Education
* Bachelor's degree in Computer Science, Engineering, Information Systems, Data Analytics, Statistics, Mathematics, or related discipline.
Experience
* Minimum 5+ years of experience in Campaign Management, Marketing Analytics, Customer Analytics, CRM, CDP, or related analytics roles. * Experience in banking, financial services, telecommunications, or customer-centric industries preferred. * Proven experience in end-to-end campaign execution and performance measurement.
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Technical Skills
* Strong expertise in SQL with advanced query writing, optimization, and troubleshooting capabilities. * Hands-on experience with Customer Data Platforms (CDP) and customer segmentation tools. * Experience working with Hadoop, Hive, Zeppelin, Data Lake environments, and large datasets. * Strong analytical and statistical problem-solving skills. * Experience in campaign performance tracking, attribution, and ROI measurement. * Knowledge of A/B testing, experimental design, and customer journey analytics. * Experience with Business Intelligence and reporting tools such as Power BI, Tableau, or similar platforms.
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Competencies
* Strong campaign management and execution capabilities. * Advanced analytical and critical thinking skills. * Ability to derive actionable business insights from data. * Strong attention to detail and commitment to data accuracy. * Excellent stakeholder management and communication skills. * Proactive, solution-oriented, and results-driven mindset. * Ability to manage multiple priorities in a fast-paced environment. * Strong ownership, accountability, and problem-solving abilities. * Strategic thinking with the ability to design effective customer engagement solutions. * Team player with excellent collaboration and relationship management skills.
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Success Measures
* Timely and flawless execution of campaigns. * Improvement in campaign response rates and business outcomes. * Quality and accuracy of customer segmentation and reporting. * Effective utilization of data insights to drive business decisions. * Successful delivery of analytical projects and stakeholder satisfaction. * Continuous optimization of campaign performance through testing and insights.
Originally posted on Himalayas