About the role
AMETEK seeks a Vice President of Marketing to lead global marketing strategy, product marketing, digital transformation, and commercial excellence for the Measurement, Communications & Testing (MCT) Division. This role is pivotal in driving organic growth through robust marketing and pricing strategies, supporting acquisition integration, and enhancing brand equity through scalable, data-driven marketing initiatives. This position reports directly to the VP/GM of MCT.
Key Responsibilities:
* Develop and execute a unified marketing strategy across all BUs, aligning with divisional and corporate goals to drive brand awareness, customer engagement, and lead generation * Lead digital transformation initiatives including AI-driven marketing tools, eCommerce, and marketing automation platforms. * Collaborate with BU product managers to segment and define go-to-market strategies, value propositions, and competitive positioning. * Support product launches with integrated campaigns and sales enablement tools. * Establish strategic pricing best practices to drive profitable organic growth. * Drive Voice of the Customer programs to inform product development and positioning. * Oversee all digital marketing activities, develop strategies to boost brand presence, lead generation, and manage campaigns across channels. * Utilize marketing automation tools and analytics platforms; manage relationships with external vendors and agencies. * Own commercial platforms including CMS, eCommerce, customer portals, SEO/SEM, social media, and analytics. Lead migration to Sitecore XM Cloud and SAP Commerce for unified digital infrastructure. * Ensure cohesive messaging and brand consistency across all digital channels. * Lead marketing due diligence and post-merger integration for new acquisitions. * Provide strategic input on whitespace opportunities and market adjacencies. * Develop scalable marketing frameworks for newly acquired entities. * Build and manage a high-performing marketing organization, including shared services and centers of excellence in low-cost regions. * Identify talent gaps and hiring needs; mentor and develop team members. * Foster a culture of innovation, data-driven decision-making, and continuous improvement. * Guide both centralized and BU teams to drive transformation for omnichannel strength of our brands. * Analyze data to track KPIs and communicate regularly with the VP/GM, BU leaders and corporate stakeholders. * Analyze competitor activities and market trends to identify growth avenues. * Ensure marketing initiatives deliver measurable ROI and support growth.
Qualifications:
* 6+ years in a senior marketing role (e.g., Senior Marketing Director٫ VP of Marketing.) * Ability to understand complex and technical products in a manufacturing environment. * Bachelor’s degree in marketing or a technical field (STEM) with a marketing experience; MBA preferred. * Experience leading a shared services marketing team is a plus.
Traits & Experiences We Value:
* Strong business and financial acumen. * Skilled in developing executable strategic plans. * Familiarity with manufacturing product management and marketing methodologies. * Adept at building productive relationships across the organization while managing cultural and technological changes. * Excellent communication and presentational skills. * Results-oriented mindset with a focus on achieving measurable outcomes. * Innovative and creative thinking. * Learning agility in digital marketing strategies * Strong analytical and project management skills. * Demonstrated success in managing budgets, hiring and positioning resources. * Ability to develop productive working relationships at all levels across AMETEK. * Ideally based in Chicago, IL with the ability to travel to business locations as needed.
Originally posted on Himalayas