About the role
JOB PURPOSE:
Each Leasing Consultant has primary marketing responsibility as it pertains to interfacing with prospective residents at the community, handling day-to-day issues with current residents, and coordinating the renewals of existing leases. In this position, Leasing Consultants are the community’s most important personnel as they can determine how well a community does in a very competitive marketplace. Specific training for Leasing Consultants centers on Fair Housing, closing techniques, and overcoming objections.
PRIMARY DUTIES & RESPONSIBILITIES:
Will always include those specifically assigned by the immediate supervisor.
* Provide excellent service to all residents, prospects, and visitors to the community.
* Effectively lease apartments in accordance with occupancy goals.
* Follow Fair Housing Standards in all dealings with prospects and residents.
* Conduct outside marketing under the direction of the Assistant Manager and the Community Manager.
* Conduct the application review for each lease including credit and income verifications and background checks.
* Complete lease paperwork and files for each resident to include the lease, all addendums and other proper documentation and signatures.
* Ensure the condition of leased apartments prior to move-in, including a final inspection.
* Follow up with residents throughout their lease terms, promote the annual renewal campaign for the community, manage lease renewals and complete lease documents.
* Complete all tasks necessary to successfully operate the leasing office.
Specific Responsibilities:
Daily/Weekly:
* Daily Opening and Closing Procedures: Perform a daily “marketing” inspection, including the check of the model, the condition of the leasing path, and amenities areas. Pick up trash while carrying a trash bag and sparkle kit.
* Answer all phone calls, emails, and voicemails that come in throughout the day.
* Signage Inspection: Inspect bootlegs, banners, balloons, and brochures.
* Leasing Office/Clubroom Appearance: Vacuum and clean clubroom as needed, if not performed by housekeeper.
* Refreshments: Prepare cookies or restock candy, beverages, and coffee each morning. Notify Community Manager when supplies are needed.
* Leasing: Greet prospects and show apartments and coordinate the leasing process. Review applications from applicants and provide information to Assistant Community Manager for verification.
* Leads: Maintain Guest Cards and maintain leasing notebook. Follow-up on all traffic with a Thank You email the same day as their visit and a phone call within 24 hours of their visit. Review all Leads on a weekly basis and ensure that they are complete with notes on follow-up communication.
* Applications: Enter prospect information into Entrata as directed by Assistant Community Manager. Follow up with applicant to retrieve any incomplete information.
* Lease Files: Once Lease file is complete and all signatures have been provided, ensure that a completed lease file is forwarded to Assistant Community Manager for review and approval. Once approved, send a copy to resident and file lease properly.
* Work Orders: In conjunction with Maintenance Team, enter work orders into Entrata. Provide a follow-up call if work cannot be completed within 24 hours. File work orders. Notify Community Manager of problems.
* Renewals: complete renewal effort tasks as necessary.
Monthly/On-Going:
* Leads: Archive inactive Leads. Ensure Leads and Applicants in Entrata are up to date.
* Outside Marketing: Conduct outside marketing under the direction of the Assistant Manager and Community Manager.
* Audit: Complete audits of lease files and Entrata data as instructed by the Assistant Manager and Community Manager.
* Market Knowledge: Stay up to date with competitor rental rates, features, and specials to effectively overcome objections while marketing apartments to prospective residents.
TURN:
* Roommate Matching: Assist Assistant Community Manager with roommate matching processes and communication.
* Move-In Communication: Communicate to Assistant Manager and to the Maintenance Supervisor any resident requests or issues during the Turn process.
* Move-In Process: Coordinate Move-In process with new residents. In addition to completing lease packet at time of move-in:
* Enter gate codes, distribute parking decals.
* Obtain utility hook-up verification from resident (or no mail key).
* Forward Water submetering hook-up sheet to Assistant Community Manager for processing (if property submeters).
* Confirm Resident Contact Information & Demographics in Entrata
QUALIFICATIONS:
* Professional and enthusiastic demeanor resulting from sales, leasing, marketing, and customer service experience.
* Able to demonstrate a positive attitude and to enthusiastically and effectively communicate the benefits of the apartment community to prospective students, their parents, and University personnel.
* Excellent customer service, sales, and negotiation skills.
* Good communication and listening skills.
* Able to speak effectively before groups of customers or employees of organization.
* Able to read and understand lease documents.
* Able to be an effective team player and interact well with others.
* Organized and detail oriented.
* Patient, even-tempered and works well under pressure.
* Able to read and interpret documents such as safety rules, legal correspondence, and procedure manuals.
* Able to write routine reports and correspondence.
* Able to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Able to compute rate, ratio, percentage, discounts, and pro-rations.
* Able to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
* Effective time management skills.
* Able to maintain confidentiality.
* Able to follow directions from a supervisor.
* Able to understand and follow posted work rules and procedures.
* Able to accept constructive criticism.
* Able to work weekends or overtime as job requires.
EDUCATION AND EXPERIENCE REQUIREMENTS:
* Bachelor’s Degree preferred; or High School diploma or General Education Degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience.
OTHER AND/OR PREFERRED EDUCATION/EXPERIENCE:
* Knowledgeable in Microsoft Word and Excel.
* Knowledge in Entrata preferred.
CERTIFICATES, LICENSES, REGISTRATIONS:
* None