About the role
Job Description
SCOPE OF RESPONSIBILITIES
Marketing Strategy Development:
* Develop and implement marketing strategies for artists, album releases, tours, and other label projects to maximize brand visibility and drive audience engagement.
Campaign Leadership:
* Lead and oversee multi-channel marketing campaigns, including social media, digital advertising, PR, influencer marketing, and experiential marketing to create impactful and cohesive campaigns that resonate with target audiences.
Team Management:
* Build, lead, and mentor a team of marketing professionals, providing direction, support, and professional development opportunities to achieve department goals and drive performance.
Collaboration & Coordination:
* Work closely with A&R, artist management, creative, and digital teams to ensure marketing strategies are aligned with artists’ visions and label objectives. Coordinate cross-functional efforts to launch and promote new projects effectively.
Budget Management:
* Manage the marketing budget, allocating resources efficiently to maximize ROI and achieve business objectives while monitoring campaign performance and adjusting strategies as needed.
Brand Partnerships & Sponsorships:
* Identify and develop strategic partnerships with brands, sponsors, and media outlets to expand marketing opportunities and enhance the visibility of our artists and projects.
Data & Analytics:
* Analyze campaign performance, consumer insights, and market trends to measure success, optimize strategies, and ensure that marketing efforts align with overall business goals.
Qualifications
* Proven experience leading marketing teams and managing successful campaigns for artists, albums, or brands.
* Experience in creating and implementing digital marketing campaigns, content strategies and artist development plans to drive fan engagement and new audience reach
* Strong project management skills with the ability to line manage
* Excellent understanding of digital advertising and paid media
* Strong network within the music and entertainment industry is an advantage.
* Passion for music and a deep understanding of the music landscape.
* Strong knowledge of social media and online promotion strategies
* Understanding and working experience with advertising and analytical instruments on each social media (Instagram, YouTube, TikTok, Facebook, etc.)
* Data-driven & results oriented: the ability to analyse and use data to optimise development
* Structured, organised, with the ability to follow process and monitor budgets
* Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools
* Excellent written and verbal communication skills
* Highly motivated and organised with excellent time management skills
* A team player with a can-do attitude and creative ideas
* Passion for music
* Bachelor's degree in marketing, or a related field (preferred).
* Interested applicants can email their resumes at [email protected] or reach out to us at +91 7766902402.
Additional Information
Benefits @Believe:
#Flexibility – Just punch in leaves, not intime and out time
#Office perks – a game of foosball, table tennis to bat the afternoon lackluster, free event pass for exclusive and limited shows, music subscription, etc
#Wellbeing – Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture
#Transperancy – engaged in secondary activity just disclose it to us
#Sustainability – You can be a part of CSR program, represent yourself as a #shaper and contribute to a better future.
Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.