About the role
Job Title: Dealer Manager Department: Sales Reports To: Regional Sales Manager / Zonal Sales Manager Location: Lagos Island Job Purpose: To manage and grow the dealer network within an assigned territory. To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations. Key Responsibilities: * Identify, recruit, and onboard new dealers. * Monitor dealer performance against sales targets and KPIs. * Develop and implement dealer sales strategies to drive product penetration. * Train and support dealers on product knowledge, pricing, and promotional activities. * Conduct regular market visits to assess dealer operations, branding, and compliance. * Resolve dealer-related issues promptly to maintain strong business relationships. * Analyze sales data to identify growth opportunities and areas of concern. * Prepare and submit periodic reports on dealer performance, market trends, and competitor activities. * Enforce adherence to company policies, pricing structures, and ethical standards.
Key Performance Indicators (KPIs): * Dealer recruitment and retention rate * Sales target achievement by dealers
Qualifications and Experience: * Strong negotiation and relationship management skills * Good knowledge of distribution networks and dealer operations * Proficiency in MS Office tools
Skills: * Sales planning and forecasting * Communication and interpersonal skills * Problem-solving ability * Market analysis and reporting * Team coordination
Work Environment: * Field and office-based activities