Marketing Manager Job Description (2026): Duties, Skills and Salary
A marketing manager plans and runs the marketing that brings in customers and revenue. Depending on the company, that means demand generation campaigns, product marketing (positioning, messaging and launches), content and SEO, events, email and paid channels, or a mix of all of them in a small team.
Marketing managers set goals, manage budgets and agencies, coordinate with sales and product, and measure results in tools such as HubSpot, Salesforce, Google Analytics and the ad platforms. In B2B the work is usually judged on pipeline and revenue; in consumer businesses on acquisition cost, conversion and retention.
Marketing Manager job description template
Copy it, replace everything in [brackets] and cut what doesn't apply. Keep the requirements to what the job really needs.
Template · replace the [brackets]
Marketing Manager
[Company] · [City and office days, or remote with the countries or time zones you hire in] · [Full-time]
About [Company]
[Two or three sentences on what your company does, who it serves and why this team matters now.]
About the role
[Company] is looking for a marketing manager to grow [product]'s [pipeline / customer base] in [market]. You'll plan and run campaigns across [channels], work closely with sales and product, and report on what's working.
What you'll do
- Plan and run integrated campaigns across [email, paid social, search, content and events].
- Manage a marketing budget of [amount] and the agencies or freelancers we work with.
- Develop positioning and messaging with product and sales for launches and campaigns.
- Build lead generation and nurture programs in [HubSpot / Marketo], and keep improving them.
- Report on campaign performance, pipeline and cost per acquisition.
- Create or brief content: landing pages, case studies, ads and sales materials.
- Agree lead handoff and follow-up rules with sales, and act on their feedback.
What you'll bring
- [X]+ years in marketing, with campaigns whose results you can show.
- Experience running [B2B / consumer] campaigns across several channels.
- Hands-on experience with a marketing automation platform and analytics tools.
- Strong writing and an ear for messaging.
- Budget management and comfort with performance data.
- The project management skills to run several campaigns at once.
Nice to have
- Experience in [industry] or with similar buyers.
- Product marketing: launches, competitive positioning, sales enablement.
- SEO and content strategy.
- Managing a small team.
What we offer
- [Pay range: e.g. $X–$Y base salary, plus bonus or equity if offered]
- [A bonus tied to targets, conference and training budget, flexible hours]
- [Health cover, retirement or pension plan, paid time off, parental leave]
- [Work authorization: whether you can sponsor a visa or hire through an employer of record]
[Our process: a recruiter call, a review of campaigns you've run, a case exercise planning a launch for our product, and meetings with sales and product leaders.]
[Your equal opportunity statement, and how candidates can ask for adjustments during the process]
Put the pay range in the ad. Several US states, including California, Colorado, New York and Washington, require it in job postings, and the EU Pay Transparency Directive gives applicants the right to know the starting pay or its range before the interview.
What real marketing manager job ads ask for
The skills named most often in the 490 newest marketing manager job ads we analyzed (out of 3,744 live postings), as the share of ads that mention each. A skill most ads name is a fair must-have; one few ads name belongs under nice-to-have.
- 1B2B39%
- 2Brand management33%
- 3Budgeting33%
- 4Go-to-market30%
- 5SaaS23%
- 6Campaign management22%
- 7CRM21%
- 8Project management19%
Degrees mentioned most: Bachelor's degree (24%), MBA (6%).
From live job ads · computed November 2, 2026 · refreshed daily
Marketing Manager duties by seniority
What the job usually looks like at each level. Pitch the ad at one level and say which in the title.
Junior
- Executes campaigns and channels that others plan.
- Builds emails, landing pages and reports.
- Learns the tools and the buyers.
Mid-level
- Owns campaigns or a channel from plan to results.
- Manages budgets and agencies.
- Works independently with sales and product.
Senior
- Sets marketing strategy and the annual plan.
- Manages a team and a larger budget.
- Owns pipeline or revenue targets with leadership.
Marketing Manager career path
- Marketing Coordinator
- Marketing Specialist
- Marketing Manager
- Head of Marketing or CMO
Marketing managers start as coordinators or as specialists in a channel such as content, email, social or paid search, or move over from agencies, sales or communications. Senior paths lead to head of growth or demand generation, product marketing leadership, marketing director and CMO.
Advertised pay for marketing manager jobs
Median advertised base salary in Marketing Manager job ads in the United States: $159,400 (middle half: $127,600–$192,500), from 856 job ads with a published salary in the last 90 days.
This is advertised pay, not total compensation: bonuses, commission, equity and benefits aren't included, and many ads publish no pay at all.
- Marketing Manager salary in the United States · median $159,400, 856 ads
- Remote Marketing Manager salary · median $156,400, 544 ads
- Marketing Manager salary in Germany · median €72,500, 43 ads
Similar roles
- Product Manager job description
Decides what to build; product marketers partner with PMs on launches.
- Sales Representative job description
Follows up the leads marketing generates.
- Account Executive job description
Turns marketing pipeline into closed revenue.
- Product Designer job description
Designs the product experience; brand and web design sit nearer marketing.
- Data Analyst job description
Analyzes campaign and funnel data; marketing analysts specialize in it.
Marketing Manager job description FAQ
What does a marketing manager do?
Plans and runs the campaigns and programs that attract customers and revenue: setting goals, managing budget and channels, developing messaging, coordinating with sales and product, and measuring results.
What should a marketing manager job description specify?
The type of marketing (demand generation, product marketing, content or brand), the channels, the budget and team size, the tools, and the targets the role owns. The title covers very different jobs, so being specific brings the right applicants.
Which metrics does a marketing manager own?
It depends on the role: pipeline and marketing-qualified leads in B2B, acquisition cost and conversion in consumer businesses, plus brand and engagement measures. Name the metrics so candidates can show relevant results.