About the role
This is a remote position.
MarketPro has been retained by a high-growth, private equity–backed company in the consumer services sector to lead the search for a Director of Brand Marketing.
Backed by a top-tier consumer-focused investment firm, the company is executing an aggressive acquisition-led growth strategy, rapidly scaling a portfolio of 18+ established local brands across the U.S. With significant capital investment and a best-in-class performance and analytics infrastructure already in place, the organization is now making a deliberate investment in building a top-tier Brand function.
The Role
The Director of Brand Marketing will define and execute the brand strategy across a portfolio of local operating brands, ensuring consistent positioning, stronger market differentiation, and measurable impact on demand generation.
This leader will operate at both the strategic and execution level—partnering cross-functionally while building scalable systems that translate brand into performance.
Key Responsibilities:
* Brand Strategy & Positioning * Define and evolve brand architecture and messaging across a multi-brand platform * Develop differentiated positioning that breaks through in highly commoditized markets * Lead annual brand planning aligned to revenue and growth objectives * Local Market Activation * Translate brand strategy into effective, localized execution across diverse markets * Enable field teams with clear frameworks, tools, and creative assets * Ensure consistency while maintaining local relevance and resonance * Media & Investment Strategy * Oversee $10M+ in brand media investment across traditional and digital channels * Partner with analytics teams on media mix modeling (MMM), incrementality testing, and ROMI optimization * Continuously refine channel mix based on evolving consumer behavior * Creative & Content Leadership * Lead creative direction to build trust, emotional connection, and clarity of value * Develop scalable creative systems and asset libraries across brands * Manage agency partners and internal creative resources * Growth & Integration * Support onboarding and integration of newly acquired brands * Ensure continuity of demand while evolving brand positioning post-acquisition * Contribute to employer brand initiatives to support technician recruitment and retention
What Success Looks Like:
* Increased branded search, direct traffic, and inbound demand * Improved marketing efficiency (CAC, ROMI, payback) * Stronger local brand equity and customer trust * Reduced reliance on high-cost lead generation channels * A scalable brand system that supports continued acquisition and growth
Requirements
The Ideal Candidate:
We are seeking a strategic, hands-on brand leader who has successfully operated in multi-location, consumer-facing businesses and understands how to connect brand investment to measurable business outcomes.
Required Experience
* 8–12+ years in brand marketing leadership roles * Proven experience in multi-location, franchise, or distributed service models * Experience managing meaningful media budgets ($10M+) and working with data/analytics teams * Track record of building or evolving brand systems that drive measurable growth
Preferred Industry Backgrounds
Strong preference for candidates with experience in:
* Home Services (HVAC, plumbing, electrical, restoration, etc.) * Consumer Services (pest control, home improvement, field services, automotive services) * Multi-Location / Franchise Models (retail, fitness, healthcare services, dental/DSO, veterinary) * Private Equity–Backed or High-Growth Platforms
Additional consideration for candidates from:
* Scrappy consumer/lifestyle brands with experience scaling brand across markets
Leadership Profile
* Balances creative instinct with analytical rigor * Comfortable operating in a fast-paced, high-growth, PE-backed environment * Able to influence across C-suite, field operators, and agency partners * Brings a builder mindset—capable of creating structure, not just managing it * Thrives in environments that require speed, adaptability, and accountability
Originally posted on Himalayas