About the role
We are looking for a Head of Programmatic to lead and scale our international inventory monetization business, including our global header bidding services across all markets.
This is a strategic leadership role that combines deep technical understanding of programmatic ecosystems with a strong commercial mindset. You will own our monetization strategy, build and manage relationships with SSPs and DSPs globally, and drive measurable revenue growth.
Key Responsibilities:
* Own and lead the programmatic monetization strategy across all markets. * Manage and expand partnerships with SSPs, DSPs, and ad tech vendors. * Drive revenue growth and yield optimization across our header bidding stack. * Oversee header bidding performance optimization and related technical projects. * Provide data-driven insights and recommendations to the Portfolio and Sales departments. * Identify and evaluate new monetization opportunities and programmatic technologies. * Ensure best practices in ad quality, transparency, and brand safety. * Represent Ads Interactive in key industry discussions and partner meetings. * Building and managing the Programmatic team and processes, technology stack and strategy
* Maximizing yields from all programmatic sources: from PMPs and OMP
* Implementing Header Bidding
* Managing relationships with SSPs and other programmatic buying partners
* Communication with Dev team, Portfolio team, AdOps team and other teams for making a successful product on the programmatic side and maintain customers satisfaction Working on different SSPs
Requirements:
* 4-5 years of experience in programmatic advertising, ad operations, or yield management.
* Proven experience managing relationships with SSP/DSP partners at a senior level. * Active, established network of connections on both the SSP and DSP sides.
* Strong technical understanding of header bidding, RTB, and Adtech integrations.
* Analytical mindset with hands-on experience using ad tech dashboards, data tools, and optimization systems. * Excellent communication and negotiation skills. * Strategic thinker who can translate data insights into actionable revenue growth. * Native or near-native English; German (would be a plus)
Our Ideal Candidate:
Experience & Leadership
* Significant experience as a department head or senior leader within the AdTech or Programmatic industry. * Proven success in managing cross-functional and international teams, clearly defining roles, responsibilities, and performance expectations. * Demonstrated ability to build and maintain strong relationships with SSPs, DSPs, and key technology partners. * Experience overseeing global monetization operations, ideally across multiple markets or business units.
Strategic Vision & Growth
* Strong ability to develop and execute actionable growth strategies focused on revenue, yield optimization, and profitability.
* Proven track record of scaling programmatic ecosystems through data-driven decision-making. * Deep understanding of header bidding, ad serving technologies, and performance analytics, with the ability to translate technical insights into business outcomes. * Skilled in identifying new revenue streams, partner opportunities, and market expansion initiatives.
Leadership & Communication
* Inspiring and transparent leadership style that aligns teams with company goals and promotes accountability.
* Excellent communication, negotiation, and presentation skills able to build credibility with both technical teams and commercial stakeholders. * Collaborative mindset, capable of working effectively with Portfolio, Sales, and Technology departments to deliver measurable business impact. * Comfortable in a fast-paced, growth-oriented environment, balancing strategic direction with hands-on execution.
If you're a visionary leader with a passion for programmatic advertising and a proven track record of driving growth, we'd love to hear from you!
Originally posted on Himalayas