About the role
Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media.
This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.
You’ll have direct ownership over:
* Google Ads and PPC campaigns * SEO and organic search growth * Paid media optimization * Social media engagement * Conversion and lead generation performance * Campaign analytics, testing, and reporting
If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit.
What You’ll Own
Google Ads, PPC & Paid Media – Primary Focus
Build, manage, and optimize campaigns across:
* Google Search Ads * Google Display Ads * Remarketing * Performance Max (PMax)
Own campaign execution from setup through optimization, including:
* Keyword research * Audience targeting * Campaign and ad group structure * Budget allocation * Bidding strategies * Conversion-focused campaign scaling
Write and test:
* Ad copy * Headlines * CTAs * Creative variations
Continuously monitor and optimize:
* CPC * CTR * CPA * Conversions * ROAS
Identify underperforming campaigns quickly and implement data-backed improvements.
SEO & Organic Growth
Conduct keyword and competitor research using tools such as:
* SEMrush * Ahrefs * Google Search Console
Optimize:
* Metadata * Page titles and headings * Internal linking * Website content * On-page SEO
Support:
* Technical SEO * Content optimization * Organic growth initiatives * Keyword and content-gap strategies
Monitor:
* Keyword rankings * Organic traffic * Search visibility * Website performance
Identify opportunities to improve rankings and increase qualified organic traffic.
Social Media Management & Engagement
Support social media growth and engagement across:
* LinkedIn * Instagram * Facebook
Manage and support:
* Post scheduling * Captions * Comments and DMs * Audience interactions * Social content optimization
Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.
Analytics, Reporting & Optimization
Track marketing performance across:
* Paid advertising * SEO * Organic traffic * Social media
Analyze performance using:
* Google Analytics 4 (GA4) * Google Ads * Meta Ads Manager * SEMrush * Ahrefs * Google Search Console
Prepare clear reports covering:
* Campaign performance * Marketing KPIs * Tests and experiments * Performance trends * Optimization opportunities * Recommended next steps
Maintain organized documentation of campaign changes, tests, results, and learnings.
Conversion & Performance Optimization
* Run structured A/B tests across ads, messaging, targeting, and landing pages * Identify conversion bottlenecks across acquisition funnels * Recommend improvements to landing pages and campaign experiences * Test new audiences, keywords, messaging, and creative approaches * Scale successful campaigns while maintaining cost efficiency * Use performance data to prioritize optimization opportunities
What Makes You a Strong Fit
You:
* Think in terms of measurable marketing performance * Enjoy optimizing campaigns rather than simply launching them * Combine analytical thinking with hands-on execution * Understand both paid and organic acquisition * Proactively identify performance gaps and growth opportunities * Are comfortable testing new ideas and learning from data * Care about leads, conversions, and revenue — not just traffic * Can independently manage multiple marketing priorities
Required Experience & Skills
Must-Have
* 3+ years of hands-on digital or performance marketing experience * Strong practical experience with: * Google Ads * PPC / Paid Search * SEO * Social media management
* Strong understanding of: * CPC * CTR * CPA * Conversion Rate * ROAS * Paid media optimization
* Experience using: * Google Ads * Google Analytics 4 (GA4) * Google Search Console * SEMrush and/or Ahrefs * Meta Ads platforms
* Strong keyword research and campaign optimization skills * Strong copywriting and written communication skills * Ability to interpret marketing data and make optimization decisions * Strong organizational and reporting skills * Ability to work independently in a remote environment during U.S. business hours
Nice to Have
* Experience managing multiple client accounts * Experience with Meta Ads * Background in: * SaaS * E-commerce * B2B marketing
* Experience with: * A/B testing * Landing page optimization * Conversion Rate Optimization (CRO)
* Familiarity with: * Marketing automation * Content marketing * Email marketing systems
* Experience building marketing dashboards or automated reports
Tools & Platforms
* Google Ads * Google Analytics 4 (GA4) * Google Search Console * SEMrush * Ahrefs * Meta Ads Manager * LinkedIn * Instagram * Facebook * SEO and reporting tools
What a Typical Day Looks Like
You might:
* Review Google Ads dashboards and marketing KPIs * Adjust campaign budgets, bids, keywords, and targeting * Test new ad copy, headlines, CTAs, and creatives * Analyze CPC, CTR, CPA, conversions, and ROAS * Monitor keyword rankings and organic traffic * Identify new SEO and content opportunities * Review social media engagement and audience activity * Analyze conversion performance * Document campaign tests and results * Prepare performance reports and recommendations for leadership
In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.
Key Metrics for Success
Paid Media
* Return on Ad Spend (ROAS) * Cost Per Acquisition (CPA) * Cost Per Click (CPC) * Click-Through Rate (CTR) * Conversion Rate * Lead volume and quality
SEO & Organic Growth
* Organic traffic growth * Keyword ranking improvements * Search visibility * Qualified organic leads
Social & Overall Performance
* Social engagement and audience growth * Lead generation * Campaign conversion performance * Reporting accuracy * Consistent testing and optimization * Overall marketing ROI
Why This Role Stands Out
* Direct ownership of Google Ads, PPC, SEO, and digital growth * Hands-on role with measurable business impact * Opportunity to work across paid and organic acquisition channels * Strong autonomy over campaign testing and optimization * Exposure to performance analytics and conversion strategy * Fully remote work environment * Growth opportunities into: * Performance Marketing Manager * Growth Marketing Manager * Paid Media Manager * Digital Marketing Lead
Interview Process
1. Initial Screening Call 2. Spark Hire Intro Video 3. Recruiter Interview 4. Final Interview 5. Offer & Onboarding
Apply Now
If you:
* Love performance marketing and paid media * Have hands-on Google Ads and PPC experience * Understand how to grow organic traffic through SEO * Enjoy analyzing data and improving ROAS * Constantly test campaigns to improve conversions * Want ownership over multiple digital growth channels
This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment.
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Originally posted on Himalayas