About the role
Based out of our LMI hub in Munich, our secondary base in Berlin, we are hiring a high-performing, growth-driven Business Development Manager (BDM) to spearhead our direct sales expansion in the European market, with a primary focus on the Gocator Smart 2D Smart Vision sector.
Reporting directly to Managing Director & Sales Leader, EMEA, this role is central to sustaining our strong regional sales performance, expanding direct end-user and integrator coverage across Germany and Europe, and establishing LMI's footprint in high-growth 2D vision applications.
This position requires a self-motivated technical sales professional with strong experiences in the 2D Smart Camera business who combines strong prospecting capabilities ("hunting mindset") with practical, hands-on technical demonstration skills.
Core Responsibilities * 2D Smart Camera Market Expansion & Business Development (60–70% Primary Focus) * Proactively identify, target, and acquire new B2B customers within the 2D smart machine vision, factory automation, and industrial sensing markets. * Lead direct outreach campaigns ("hunting") across key industrial verticals (e.g., automotive, packaging, electronics, cable, and food processing). * Follow up on high-intent inbound inquiries and AI-driven/Co-pilot user leads, evaluating customer requirements and converting initial interest into qualified pipeline opportunities. * Drive market penetration across the DACH region and expanded European territories. * Technical Demonstrations & Practical Evaluations * Conduct hands-on technical product demonstrations directly at customer sites using portable 2D sensor kits and demo equipment. * Set up 2D smart camera hardware and inspection software on-site to validate project feasibility and prove best-case application demos. * Collaborate with Field Application Engineers (FAEs) on complex toolchain configurations while maintaining the independence to execute initial technical validation autonomously. * Territory Strategy & Channel Alignment * Develop flexible sales strategies across assigned regional territories (DACH, UK, Northern/Southern Europe). * Work strategically alongside existing distribution partners and system integrators, balancing direct end-user engagement with partner channel harmony. * Focus on medium-to-large multi-sensor opportunities while maintaining efficient qualification processes for smaller end-user requirements. * Sales Pipeline & Account Management * Manage the full sales lifecycle from prospect identification, initial technical qualification, demo presentation, and commercial negotiation to closing. * Maintain rigorous CRM pipeline tracking and account documentation to support transparent forecasting.
Education, Qualifications & Skills * Required Technical & B2B Sales Experience * Proven B2B Technical Sales Track Record: 3+ years of successful business development or sales experience within Industrial Machine Smart Vision (2D/3D), Factory Automation, Photonics, or Sensor Technologies. * Hands-on Technical Aptitude: Ability to mount, connect, and configure 2D vision cameras and software on-site for customer proof-of-concepts. * Proactive Prospecting Ability: Demonstrated experience in cold outreach, direct client acquisition, and managing long B2B technical sales cycles. * Mobility & Travel Readiness: High willingness to travel across Germany and Europe for client visits, technical trials, and industry trade shows. * Languages & Communication * German: Business fluent / native proficiency (essential for DACH customer engagement). * English: Business fluent (essential for internal global collaboration and international accounts).
What We Offer * Strategic Visibility: Direct access and reporting line to Managing Director & Sales Leader, EMEA, with opportunity to shape LMI Technologies' European footprint. * High-Growth Market: Leading-edge vision solutions addressing critical automation shortages in logistics and industrial manufacturing. * Performance-Driven Compensation: Competitive performance-based compensation structure featuring a 60/40 base-to-variable target split (pre-communicated privately prior to interview). * Autonomy & Impact: High level of ownership to manage your territory like a business within a global corporate group (LMI Technologies).
Our Recruitment Process
We believe in a transparent, candidate-centric recruitment process. Below is the standard journey for this position: * Talent Discovery (Human Resources): Initial conversation covering background, English and German language fluency, and mutual role fit. * Strategy & Vision (Hiring Manager): Deep-dive discussion with Managing Director focusing on your "hunter" experience, European territory strategy, and 2026-2030 plan. * Peer & Collaboration: Evaluation of technical depth, synergy, and experience navigating relationships with cross-functional leaders. * Executive Alignment (CEO): Possible final conversation with CEO on global expansion goals and long-term vision.
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