About the role
About the Role
As Founding Marketing Lead, you will own the marketing function at an early-stage B2B AI software startup, working closely with its founders. You will shape market awareness and growth through hands-on campaign execution, content, events, and brand-building.
What You'll Do
* Plan and execute campaigns across email, social media, the website, events, partnerships, and paid channels.
* Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
* Work with product marketing to turn launches into coordinated campaigns across customer-facing channels.
* Organize webinars, dinners, conferences, and customer events from planning through follow-up.
* Develop founder content from ideas, customer conversations, and market insights.
* Create campaign concepts and assets yourself or in collaboration with freelancers, agencies, and AI tools.
* Build and optimize landing pages, campaign pages, and conversion journeys.
* Test new formats, partnerships, and distribution channels, then scale effective approaches.
* Measure how marketing activities contribute to awareness, pipeline, and revenue.
What We're Looking For
* At least 3 years of marketing experience in a B2B startup or scaleup, including ownership of multichannel campaigns.
* Native-level German writing and strong English copywriting skills.
* Hands-on experience producing content, running events, supporting product launches, and building landing pages and conversion journeys.
* A track record of testing and scaling marketing channels, with a commercial focus on customer acquisition and growth.
* Comfort using AI tools for research, writing, design, automation, and analysis.
* Strong creative judgment, organization, autonomy, and a bias toward execution.
* Experience across startup and scaleup environments is valued.
Compensation & Benefits
Visa sponsorship is not available.
Location
On-site, five days a week in Berlin, Germany.