About the role
Position Overview: The Sales Operations Manager is responsible for overseeing the company’s lead generation and sales support functions. This role manages a team of sales support reps. responsible for identifying and qualifying leads, maintaining CRM and pipeline integrity, coordinating follow-up activities with the sales team, and launching proactive sales campaigns. This is a hands-on role combining team leadership, operational management, sales process coordination, and business development support. The ideal candidate is highly organized, data-driven, proactive, and capable of building scalable processes in a fast-paced entrepreneurial environment.
KEY RESPONSIBILITIES
Team Leadership & Oversight * Manage and mentor a team of lead generation and sales support representatives. * Establish daily and weekly performance metrics for lead sourcing, qualification, follow-up, and pipeline activity. * Foster a culture of accountability, responsiveness, and continuous improvement. * Proficiently mastering our product line, CRM, and internal systems, enabling effective training and knowledge transfer.
Lead Generation & Pipeline Management * Oversee lead research activities across multiple platforms and databases. * Ensure consistent flow of qualified leads to the sales organization. * Maintain CRM accuracy and ensure proper tracking of all leads, opportunities, and customer interactions. * Monitor lead conversion rates and pipeline progression.
Sales Coordination & Follow-Up * Coordinate closely with the sales team to ensure timely outreach and follow-up on incoming and outbound leads. * Track sales activity and ensuring opportunities are progressing through the pipeline. * Help identify stalled opportunities and recommend re-engagement strategies.
Sales Campaign Execution * Direct research and lead generation efforts using platforms like Construct Connect, Dodge, and ZoomInfo.
* Develop and launch outbound sales campaigns targeting key industries, customer segments, and strategic opportunities. * Coordinate email outreach, prospecting initiatives, and lead nurturing campaigns. * Analyze campaign performance and optimize messaging, targeting, and conversion rates.
Reporting & Analytics * Produce regular reports on lead generation performance, pipeline health, campaign effectiveness, and sales activity. * Provide actionable insights to leadership regarding trends, opportunities, and operational improvements. * Monitor KPIs including lead volume, response time, conversion rates, and sales pipeline metrics.
Process Improvement * Build and improve scalable lead management and sales support processes. * Implement best practices for CRM usage, reporting, and sales workflow management. * Identify automation opportunities to improve efficiency and visibility.
QUALIFICATIONS
* 4+ years of progressive experience in sales operations, sales support, lead generation, business development, or inside sales management, preferably within the building materials sector. * Deep expertise in sales process management and data analytics. * Exceptional communication, leadership, and management skills change. * Strong MS Applications and CRM experience (Salesforce, HubSpot, Zoho, or similar). * Strong analytical and problem-solving abilities. * Comfortable operating in a fast-moving company environment.
Preferred Experience * Experience with outbound sales campaigns and prospecting tools. * Familiarity with platforms such as ZoomInfo, LinkedIn Sales Navigator, Apollo, or similar tools. * Experience building reporting dashboards and sales tracking systems.
Compensation:
* Base Salary: $100-120k (Based on experience)