About the role
PLAYERSBEST is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability.
About the role
We are seeking experienced and motivated SEO-Driven Product Owners to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution.
What you'll do
* Oversee and manage one or more affiliate websites, ensuring their growth and performance. * Develop and execute strategic SEO and content initiatives to drive traffic and conversions. * Manage a team of in-house staff and freelancers, overseeing task allocation and quality control. * Optimize site usability, content strategy, and overall user experience. * Conduct market and competitor analysis to identify trends and opportunities. * Monitor performance metrics, prepare reports, and adjust strategies accordingly. * Develop and manage project budgets, timelines, and resources efficiently. * Ensure alignment with editorial standards, SEO best practices, and monetization strategies. * Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.
What we're looking for
* Minimum 5 years of experience as a project manager in online marketing. * Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition. * Strong understanding of the US iGaming market, ideally with experience building iGaming assets. * Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment. * Hands-on experience with WordPress and managing content-driven sites. * Proven ability to lead and manage small teams effectively. * Experience in project management methodologies (e.g., Scrum, Agile). * Native English speaker (American English preferred). * Creativity in developing new content and marketing concepts. * Proactive, adaptable, and highly collaborative.
What we offer
* Collaborative Environment: Work alongside experienced SEO, content, and tech specialists in a dynamic environment that rewards proactive thinking * Competitive Compensation: A competitive salary and additional benefits depending on your location * Remote-Friendly: Flexible work schedules and the autonomy to work from wherever you do your best work