About the role
WMUR, the ABC affiliate in Manchester, NH, is looking for a Digital Account Manager. The Digital Account Manager is responsible for developing digital campaign strategy, maximizing online/mobile advertising performance and account management of all digital campaigns. The Digital Account Manager reports to the Digital Sales Manager and works with the sales teams pre and post-sale to ensure fulfillment of clients’ business needs. The position is responsible for media plan creation, campaign optimization, reporting, campaign retention and renewal. In-person attendance is required. This position will report to the General Sales Manager.
Job Responsibilities:
* Provide clients with targeted, customized digital ad recommendations * Collaborate with Sales teams to close business as needed * Oversee the launch of digital advertising campaigns across desktop, mobile, and our programmatic solutions. * Provide critical day-to-day support and service to clients * Analyze, recommend and implement ongoing optimizations for all digital campaigns. * Attend client meetings and presentations when necessary to review post campaign performance, optimization recommendations and renewal strategy. * Create process for systematic campaign management and insightful reporting. * Develop customer retention and renewal systems in collaboration with the DSM.
Requirements:
* The ideal candidate will have 3-5 years of experience working with digital ad solutions, campaign optimization and analytics. * Experience with digital ad serving technologies, web analytics and trafficking is required. * Experience with programmatic solutions and ad exchanges on the buy or sell side is strongly preferred. * Military experience may be considered. * Advanced knowledge of DoubleClick (either DFP or DFA) ad serving technologies. * Advanced knowledge of Google Analytics, Omniture, Comscore, and Scarborough. * Proficiency with Microsoft PowerPoint, Word and Excel. * Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines. * Excellent problem-solving and troubleshooting skills, with the ability to identify issues, collect data, and develop solutions. * Strong focus on teamwork, though self-motivated. * High attention to detail and level of organization. * Desire to provide exceptional customer service and exceed client expectations.
Values in Action
At Hearst Television, we tell stories every day about people of all backgrounds, perspectives and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse, partner or dependents would have access to the following benefits.
* Medical | Dental | Vision * 401(k) matching * Emotional wellness support * Paid time off * Paid parental leave * LGBTQ+ health services * Additional benefits to meet your and your family's needs