About the role
Why VMRay
* Innovative Environment: Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements.
* High-impact Role: Directly influence pipeline and revenue growth in a key market.
* Global Collaboration: Work closely with international marketing and sales teams
* Build Channel & Field Marketing: Play a central role in shaping and scaling our MEA & Southern Europe field marketing function.
* Collaborate Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer – centricity.
* Career Growth: Strong opportunities for development, advancement, and expanding your skill set.
Your Responsibilities
This role plays a key part in driving pipeline growth across new and existing business through events, digital campaigns, and close collaboration with our EMEA sales team and channel partners. You’ll be the go-to person for sales reps and members of the marketing team and responsible for bringing our global GTM strategy to life in the MEA & Southern market. You take ownership of execution and regional impact. The role is reporting into the Vice President Marketing.
* Develop and execute regional field marketing plans aligned with business objectives and sales priorities across MEA & Southern Europe.
* Partner closely with the Sales organization to drive demand generation, pipeline growth, and customer engagement.
* Plan and deliver integrated marketing campaigns, including digital programs, webinars, customer events, executive roundtables, and trade shows.
* Support the development of the company’s channel marketing approach by creating scalable marketing programs and assets for partners.
* Identify opportunities to increase market awareness and generate demand in key MEA & Southern markets and localize global marketing initiatives for regional markets, with a particular focus on French-speaking countries.
* Manage campaign execution from planning through reporting and optimization.
* Track campaign performance, pipeline contribution, and ROI, providing actionable recommendations.
* Manage campaign budgets and external agencies where required.
* Ensure effective lead management and campaign execution using Salesforce (SFDC) and Pardot (Marketing Cloud Account Engagement).
Our Requirements
Essential:
* 3-5 years of experience in B2B marketing, preferably in SaaS, cybersecurity, or enterprise tech. * Proven experience executing events or field marketing programs and channel development. * Ability to manage multiple events and campaigns simultaneously. * Experience working with or supporting sales teams. * Knowledge of Account Based Marketing and account penetration (upsell and cross-sell). * Familiarity with Pardot. * Fluent in French and English. * Willingness to travel up to 25% within the region and internationally. * Data-driven mindset with the ability to track and report on performance and cost (ROI). * Strong communication skills, especially in cross-functional settings.
Advantageous (not essential):
* Familiarity with other marketing and CRM tools (e.g. HubSpot, Salesforce). * Fluent Arabic.
Location
EMEA | Fully Remote