About the role
About the Role
Own paid acquisition for a consumer app, with responsibility for growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution to drive efficient user activation.
What You'll Do
* Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale.
* Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful.
* Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
* Assess each test within 24 to 48 hours and share a weekly performance readout.
* Work toward a target of approximately $2 CPI at scale for the November App Store push.
What We're Looking For
* Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager.
* Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators.
* Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
* Experience growing a subscription app with real users and published CPI results is a plus.
Location
On-site in San Francisco, California, or Palo Alto, California, or remote within the United States.