About the role
Howard Hanna Rand Realty is a leading real estate brokerage with over 1,200 residential sales associates serving New York, New Jersey, and Connecticut. With offices throughout the Tri-state, Howard Hanna Rand Realty connects Manhattan to Long Island, Westchester, Connecticut, and New Jersey - offering clients and agents a unified network that meets their need wherever life takes them.
Howard Hanna Rand Realty is dedicated to providing comprehensive real estate services to clients. In addition, the company also owns and operates Rand Commercial, a commercial real estate brokerage, and Hudson United Home Services, offering residential mortgage lending, title services, and personal and commercial insurance. For more information, visit randrealty.com.
About the role: The Senior Marketing Manager is responsible for executing the marketing strategy, planning and day-to-day marketing function. This role serves as the primary marketing partner to the leadership team, translating business priorities into integrated marketing programs that support brand awareness, agent growth, listing, recruitment and marketing initiatives.
The Senior Marketing Manager leads enterprise localization and market-specific marketing initiatives, oversees agent marketing, and manages the marketing team and resources. The role works closely with NYC Enterprise marketing teams to ensure local initiatives align with broader priorities and collaborate to scale marketing initiatives that work.
This is a strategic, hands-on requiring strong marketing judgment, excellent communication skills and the ability to move between planning, stakeholder management and execution.
Key Responsibilities: * Lead Rand Realty marketing initiatives, planning and calendar in partnership with NYC Senior Marketing Manager. * Serve as the primary marketing partner, translating business priorities into marketing initiatives that support brand awareness, agent growth, listings, recruitment and local business goals. * Oversee agent marketing and listing programs, ensuring agents have the tools, resources and support needed to effectively market their business. * Write, edit and oversee copy for marketing materials, campaigns and communications. * Partner with the PR team on relevant initiatives, identity agent, listing or local storytelling opportunities. * Manage and prioritize marketing resources, including the Marketing Manager, Coordinator and creative/content resources and applicable vendors. * Partner with NYC Marketing and Enterprise Brand to adapt broader strategies and campaigns while bringing local insights and needs back to the broader organization. * Provide marketing guidance and support to leadership while maintaining clear processes, priorities and expectations for the team.
Skills & Qualifications *
* 4-5+ years of marketing experience, preferably in real estate or client-service enviroment * Experience supporting sales professionals, agents or other client-facing teams strongly preferred * Experience managing projects and/or marketing team members * Strong understanding of integrated marketing across digital, social, email, print, content, events and paid media * Strong project management and organization skills * Excellent written, verbal and interpersonal communication skills * Strong client-service mindset with the ability to balance service with strategic priorites * Ability to manage mulitiple deadlines and competing priorities * High attention to detail and strong quality-control instincts * Proactive, self-directed and comfortable making decisions with limited guidance * Ability to work effectively with senior leadership, sales leaders, agents, creative teams and external vendors * Familiarity with marketing platforms, CRM, email marketing, social media and creative tools
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HowardHanna.com
Hanna Holdings, Inc. affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability. The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.