About the role
Overview:
SOFTSWISS is looking for SEO Team Lead to manage a team of SEO Specialists and Link Builders, drive the SEO function forward, oversee key performance indicators, and ensure sustainable growth in organic search visibility.
Key responsibilities:
* Manage a team of SEO Specialists and Link Builders: plan workloads, delegate tasks, track progress, and ensure high-quality execution
* Participate in weekly sprint planning and assign tasks related to research, link building, web development, copywriting, and other SEO activities
* Coordinate SEO reporting and KPI tracking for the team and the Head of Content Marketing
* Regularly review, crawl, and audit company websites to maintain their technical health
* Monitor target keyword rankings and take action to maintain and improve search visibility
* Analyze competitor websites and share relevant insights with stakeholders
* Monitor major Google algorithm updates and keep the team informed about upcoming changes, risks, and action plans
* Lead the bi-weekly SEO Sync with the CMT, DMT, and R&A teams
* Participate in ad hoc research initiatives and special SEO projects
* Participate in the hiring and onboarding of new SEO Team members
* Improve team processes, cross-functional collaboration, and the overall effectiveness of SEO operations
Required Experience:
* 5+ years of experience in SEO, up to 2 years of experience managing an SEO team
* Strong understanding of SEO and SEM principles
* Intermediate to advanced project management skills
* Strong analytical and problem-solving skills
* Hands-on experience with SEO tools such as Semrush, Ahrefs, SE Ranking or similar platforms
* Experience with project management tools such as Jira, Asana, Trello, or similar
* Experience with analytics and search tools, including GA4, Looker, and Google Search Console
* Basic knowledge of Google Ads and HTML
* Confident use of Google Workspace, including email and writing tools
* Knowledge of ChatGPT and Generative Search Experience principles is a plus
* English proficiency at B1 level or higher
Nice to have:
* Relevant SEO certification
* Knowledge of additional languages: Spanish, Portuguese
* Experience working with WordPress.
Our Benefits:
* Private health insurance
* Sports benefits
* Comprehensive Mental Health Program
* Free English lessons (online)
* Local language courses
* Paid time off
* Maternity leave support
* Referral program rewards
* Upskilling, internal workshops, and participation in professional conferences and corporate events
Originally posted on Himalayas