About the role
About Alpha USA
Alpha USA exists to equip and serve the Church in its mission to help people discover and develop a relationship with Jesus. Every staff member at Alpha plays a critical role in advancing this mission, contributing to a culture of prayer, hospitality, evangelism, and innovation.
PURPOSE OF ROLE, SPECIFIC RESPONSIBILITIES (INCLUDED BUT NOT LIMITED TO):
We're looking for someone who thinks in stories and executes in strategy, a rare combination of creative instinct and editorial discipline who can own Alpha USA's content and communications lane from concept to published.
The Content & Communications Manager leads the strategy, production, and channel ownership of Alpha USA's brand storytelling and external communications. This isn't a role for someone who waits for a brief. This role is perfect for someone who writes the brief, then executes it.
You'll work closely with the Senior Director of Communications & Marketing and collaborate across the growth marketing, creative, and experiential teams to ensure Alpha's voice is consistent, compelling, and built to move people.
Content Strategy & Editorial Direction
* Own and maintain Alpha USA's editorial calendar across channels — blog, email, social, and long-form content * Set the content strategy for key campaigns and audiences, thinking audience-first before deciding on format or channel * Develop and steward Alpha USA's brand voice, ensuring consistency across every piece of content the team produces * Commission, brief, and edit content produced by team members, freelancers, and ministry partners
Copywriting & Storytelling
* Write and edit across formats: email campaigns, blog posts, landing page copy, social captions, scripts, and long-form storytelling * Interview staff, church leaders, and Alpha participants to surface stories that bring the mission to life * Adapt Alpha Global creative assets and messaging for the US context — contextualizing, not recreating * Develop compelling narratives for lead gen campaigns in partnership with the Marketing and Campaign Manager
Channel Ownership
* Oversee the Alpha USA blog — editorial standards, publishing cadence, and SEO alignment * Own external email communications beyond campaigns (newsletters, updates, thought leadership sends) * Collaborate with the Social Media Coordinator on content planning, ensuring brand voice consistency across organic channels * With the direction of the Senior Director of Marketing and Communications, serve as the content and comms lead for organizational moments (ex: product launches, The Alpha Conference, key announcements)
Team Leadership & Cross-functional Collaboration
* Set strategy, provide direction and create content and communications to be used across the organization * Partner with the Lead Designer to ensure creative and copy work in alignment * Work with ministry teams (Envision, Generations, Equip) to understand audience needs and translate them into content that serves organizational goals * Bring an audience-first perspective into cross-functional planning conversations before tactics are decided
ESSENTIAL SKILLS, EXPERIENCE AND EDUCATION:
* 5+ years in content strategy, communications, or brand storytelling — ideally in a nonprofit, ministry, or mission-driven organization * Exceptional writer across formats: you can write a punchy social caption and a 1,200-word narrative piece, and they both sound like the same brand * Demonstrated experience building or stewarding a content strategy, not just executing one someone else designed * Comfort with photo and video concepts — you don't need to shoot everything, but you can direct creative and brief a freelancer well * Familiarity with HubSpot or similar marketing automation platforms; you understand how content feeds a nurture sequence * Experience working across teams — you can translate ministry goals into marketing strategy without losing either
Nice to Have
* Experience in a faith-based or church-adjacent organization * Background in or exposure to Catholic audiences or multicultural ministry contexts * Basic Adobe Creative Suite or Canva familiarity — enough to give informed creative direction * Experience managing or developing an early-career team member
DESIRABLE CHARACTERISTICS:
* Mission-driven and people centered, with a genuine desire to enable others through technology. * Clear, steady leader who brings calm, structure, and focus in complex or ambiguous situations. * High ownership mindset, taking responsibility from idea through execution and follow-through. * A builder’s instinct—energized by imagining what Alpha’s technology could become, not only maintaining what it alreadyis. * Embodies Alpha culture (prayer, invitation, hospitality, generosity). * Adheres to Alpha Staff Operating Values. * Able to navigate tensions between agility and governance–able to create clear, simple pathways for teams adopting new tools, etc. Without compromising data or security.
COMPETENCIES & ATTRIBUTES
* Embodies Alpha DNA (prayer, invitation, hospitality, etc.) * Adheres to Alpha Staff Operating Values (see attached) * Ability to oversee a growing network of churches and partnerships * Ability to Cast Vision in a Compelling Way * Motivational Leadership * Collaboration / Teamwork * Drive for Results (see Organizational Goals) * Problem Solving and Innovation
Originally posted on Himalayas