About the role
Main responsibilities
* Owning and managing multiple B2B campaigns across different services, sectors and markets. * Leading, supporting and developing our Marketing Operations Specialist. * Creating campaigns across email, LinkedIn, digital, webinars, events, thought leadership and partnerships. * Working with our SDRs to turn marketing engagement into quality conversations and sales opportunities. * Developing messaging and content that makes complex technology and services propositions simple and compelling. * Helping evolve our websites, landing pages and digital presence to generate leads rather than simply traffic. * Coordinating designers and internal teams to bring campaigns and commercial ideas to life. * Making sure our CRM tells us what's actually working - from campaign through MQL and SQL to opportunity. * Measuring performance, challenging what isn't working and doubling down on what is. * Supporting the development of sales collateral, case studies, Sales IP, events and wider brand activity.
Requirements
* 5+ years' experience in B2B marketing, ideally within technology, professional services, outsourcing, SaaS or another complex B2B environment.
* Experience managing or developing marketing team members.
* Strong track record of developing and executing integrated B2B campaigns.
* Demonstrable experience generating leads and contributing to commercial pipeline.
* Strong understanding of CRM, email marketing, digital campaigns, social media and marketing analytics.
* Ability to turn commercial propositions into compelling campaign messaging and content.
* Experience managing multiple campaigns and priorities simultaneously.
* Strong analytical skills and confidence using performance data to make decisions.
* Excellent written and verbal English.
* Strong stakeholder-management skills and the confidence to challenge, recommend and prioritise.
* Commercially minded, proactive and comfortable taking ownership.