About the role
About Us
We are a European leading flight school operating under ATO (Approved Training Organisation) certification, delivering comprehensive ab initio airline pilot training.
Astonfly is recognised by major airlines, including Ryanair, Europe’s largest airline group, through its partnership in the Future Flyer Academy Program, designed to train the next generation of professional pilots.
Our identity is driven by a passionate, dynamic, and ambitious team committed to excellence in aviation training.
We offer modern facilities, a fleet of state-of-the-art aircraft, cutting-edge training resources, and a continuous focus on innovation and progress ensuring our students receive the highest standards of education and preparation for their careers.
The Role
We are looking for a Marketing Manager / Head of Marketing capable of structuring, leading, and executing Astonfly’s marketing strategy, with a strong focus on acquisition, content, and performance.
Reporting directly to senior management, you will play a key role in the school’s growth by increasing its visibility and generating qualified leads.
Your mission: Build a high-performing marketing engine combining acquisition, content, and conversion, while structuring a team capable of delivering Astonfly’s premium brand image.
Key Responsibilities
1. Marketing Strategy & Acquisition * Define and lead the overall marketing strategy (branding, acquisition, conversion) * Develop acquisition channels (SEO, paid ads, social media, partnerships) * Optimize performance (CPL, conversion rates, ROI) * Implement dashboards and track KPIs
2. Website Management & SEO (WordPress) * Manage and optimize the ASTONFLY website (WordPress) * Create, structure, and optimize pages (landing pages, funnels) * Develop organic search performance (technical SEO + content) * Monitor performance (traffic, conversion, SEO rankings)
3. Content Marketing & Production * Define the content strategy (social media, video, branding) * Oversee content production (videos, interviews, storytelling) * Be able to produce or co-produce content (shooting, scripting, creative direction) * Ensure brand consistency and premium positioning
4. Management & Organisation * Manage and develop: * 2 apprentices specialized in content creation * 1 Community & Events Coordinator * Oversee community, events, and Astonjob.com platform activities * Structure processes (editorial planning, production, validation, distribution) * Set priorities and ensure high-quality deliverables
5. Cross-functional Leadership & Collaboration * Work closely with Sales and Admissions teams * Ensure alignment between marketing, community, and acquisition efforts * Lead cross-functional projects (events, campaigns, partnerships)
Requirements
You must have:
* A Master’s degree (or equivalent) in marketing, communication, or digital
* Significant experience (5+ years) in digital marketing, growth, or content
* Strong expertise in WordPress (website management, SEO, content)
* Proven experience in digital acquisition (SEO, paid ads, conversion optimization)
* Experience in content creation (especially video)
* Experience in team management (or strong leadership potential)
* Excellent writing skills in both French and English
* Good command of analytics tools (Google Analytics, dashboards, etc.)
You are also:
* Autonomous, well-structured, and results-oriented
* Creative, with a strong sensitivity to content and branding
* Able to manage multiple projects simultaneously
* Comfortable working in a fast-paced and growing environment
* A strong leader, capable of aligning teams around a clear vision
* Both strategic and hands-on