About the role
Job Description
The Global Endoluminal Product Marketing Manager will lead global product marketing and commercialization initiatives across the Ion innovation portfolio, including software, advanced imaging, enabling capabilities, and future platform innovations. This role serves as the voice of the customer and market, translating customer needs, clinical evidence, competitive insights, and technology innovations into differentiated positioning, compelling value propositions, and successful global commercialization strategies. Partnering closely with Product Management, Commercial, Regional Marketing, Clinical Development, Sales Operations, and Executive Leadership, this individual will shape market strategies, drive launch excellence, accelerate adoption, and help expand awareness and utilization of innovative technologies across the lung cancer care continuum.
Essential Job Duties Drive global product marketing strategy: Develop market segmentation, customer insights, positioning, messaging, and commercialization strategies for Ion's software, AI, advanced imaging, and future innovations Represent the voice of the customer and market: Synthesize customer feedback, market research, competitive intelligence, field insights, and healthcare trends to identify opportunities, inform business priorities, and support cross- functional decision-making. Lead commercialization and launch excellence: Develop and execute global go-to-market strategies, launch plans, and adoption programs for new software releases, imaging capabilities, and innovation initiatives. Develop differentiated value propositions and messaging: Translate complex clinical and technical capabilities into compelling customer-focused narratives, positioning, messaging frameworks, and commercial tools that resonate across customer segments. Enable commercial success: Partner with Sales, Regional Marketing, and Commercial Learning teams to deliver sales enablement resources, competitive tools, customer-facing content, and field training that support market growth and customer adoption. Support market development and adoption: Collaborate with regional and cross-functional teams to identify adoption barriers, share best practices, and execute initiatives that drive awareness, utilization, and business growth globally. Measure impact and optimize performance: Monitor market trends, launch performance, adoption metrics, and competitive activity to identify opportunities and improve commercialization effectiveness.
Qualifications
Required Skills and Experience 6+ years of experience in product marketing, strategic marketing, sales, market development, or related go-to-market roles. Proven ability to develop and execute commercialization strategies that drive customer adoption and business growth. Strong expertise in positioning, messaging, value proposition development, and customer engagement. Experience leading cross-functional product launches and commercialization initiatives. Ability to translate customer insights, market dynamics, and competitive intelligence into actionable business strategies. Exceptional communication, storytelling, presentation, and influencing skills. Strong strategic thinking and analytical capabilities with a customer-centric mindset. Understanding of healthcare market dynamics, customer decision-making, and adoption drivers.
Required Education and Training Bachelor's degree required. MBA, advanced scientific degree, or equivalent commercial experience preferred.
Working Conditions Ability to travel up to 50%. Some international travel will be required.
Preferred Skills and Experience Experience in medical devices, software, AI, digital health, or other innovative healthcare technologies. Track record of launching and scaling products across global markets. Ability to influence product and commercial strategy through customer insights, market intelligence, and competitive analysis. Experience working across diverse global teams and geographies. Thrives in a fast-paced, collaborative, and evolving environment.
Additional Information
Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
Mandatory Notices
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees who are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
This position may be filled at a different job level than listed here depending on business need and/or on the selected candidate’s experience, knowledge and skills. Compensation will be based primarily on the job level at which the role is filled and the candidate’s qualifications, consistent with applicable law.
Accommodation & Accessibility Notice:
Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at [email protected].
We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.