About the role
This is a remote position.
About India Market Entry (IME):
India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale their presence in India. We represent 35+ global education brands across K-12, Higher Education, Publishing, Teacher Training, Assessment, and EdTech.
We are looking for an Inside Sales Manager (Inbound – Institutional) to qualify high-quality institutional enquiries and convert them into sales-ready opportunities for our Institutional Sales team.
About the Role
As an ISM – Inbound (Institutional), you will be the first point of contact for paid marketing-generated institutional enquiries.
You will engage with schools, colleges, universities, teachers, distributors, retailers, and government education bodies, understand their requirements, identify the right decision-makers, qualify opportunities, and schedule meetings for the Institutional Area Sales Manager (ASM)/GTM Marketing / Co-Founder / GTM Sales Enablement).
This is a sales driven role with lucrative incentives. You will be the lead owners.
Key Responsibilities:
1. Inbound Lead Management
* Respond to every paid marketing-generated institutional enquiry within the defined SLA.
* Handle enquiries received through:
* Google Ads * Meta Campaigns * Website Forms * Landing Pages * Webinars * Email * WhatsApp * Phone Calls * Referral Campaigns
* Ensure every lead receives timely follow-up and is accurately recorded in the CRM.
2. Lead Qualification
* Qualify enquiries from:
* International Schools * IB & Cambridge Schools * CBSE & ICSE Schools * Colleges & Universities * Government Education Bodies * Teachers * Distributors * Retailers
* Understand customer requirements, buying timelines, and decision-making processes.
* Identify key decision-makers such as Principals, Academic Heads, Trustees, Procurement Heads, and School Directors.
* Recommend suitable IME solutions based on customer requirements.
3. Meeting Scheduling & CRM Management
* Schedule qualified meetings GTM Marketing / Co-Founder / GTM Sales Enablement) .
* Maintain accurate CRM records, lead status, follow-up schedules, and meeting notes.
* Follow up on webinar, website, and campaign-generated enquiries to maximise lead-to-meeting conversion.
* Ensure 100% CRM hygiene and timely reporting.
Experience
* 2-5 years of experience in B2B Inside Sales, Institutional Lead Qualification, Inbound Sales, Institutional or EdTech Sales.
* Must have experience handling paid marketing-generated inbound leads from Institutions, Teachers, Distributors, and Retailers for selling EdTech products,Print products , educational content, LMS, ERP, or school technology solutions.
Preferred Industry
* EdTech
* Educational Publishing
* Assessment
* LMS / School ERP
* Teacher Training
* School Technology
* Higher Education
* Education Services
Skills Required
* Excellent communication skills in English and Hindi.
* Strong telephone-based lead qualification and consultative selling skills.
* CRM experience (Zoho CRM, Salesforce, HubSpot, LeadSquared, or equivalent).
* Ability to handle 80–100+ inbound enquiries/calls per day.
* Excellent follow-up discipline and time management.
* Comfortable working in a target-driven environment.
Preferred Market Exposure
Preference will be given to candidates with experience working with institutions in:
* Mumbai
* Delhi
* Noida
* Gurugram
* Bengaluru
* Hyderabad
Candidates with existing institutional networks in these markets will have an added advantage.
Requirements
Experience
* 2-5 years of experience in B2B Inside Sales, Institutional Lead Qualification, Inbound Sales, Institutional or EdTech Sales.
* Must have experience handling paid marketing-generated inbound leads from Institutions, Teachers, Distributors, and Retailers for selling EdTech products,Print products , educational content, LMS, ERP, or school technology solutions.
Preferred Industry
* EdTech
* Educational Publishing
* Assessment
* LMS / School ERP
* Teacher Training
* School Technology
* Higher Education
* Education Services
Skills Required
* Excellent communication skills in English and Hindi.
* Strong telephone-based lead qualification and consultative selling skills.
* CRM experience (Zoho CRM, Salesforce, HubSpot, LeadSquared, or equivalent).
* Ability to handle 80–100+ inbound enquiries/calls per day.
* Excellent follow-up discipline and time management.
* Comfortable working in a target-driven environment.
Preferred Market Exposure
Preference will be given to candidates with experience working with institutions in:
* Mumbai
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