About the role
COMPANY
We’re looking for a performance-driven Storyboard Writer / Video Editor who understands what makes ads convert. This role is primarily focused on creating high-performing storyboards, with editing as a secondary skill used to execute or refine concepts.
ROLE & RESPONSIBILITIES
What You’ll Do
* Create performance-driven storyboards for social media ads
* Define the full visual flow of each ad — talking head, B-roll, actions
* Specify exactly what the actor is doing and showing in every moment
* Provide clear direction to editors on what to do (include stock footage, generate with AI, etc)
* Develop strong hooks, angles, and structures based on what’s currently working
* Think in scroll-stopping moments, pattern interrupts, and retention drivers
* Iterate concepts based on performance data and feedback
* Stay on top of trends, formats, and winning ad patterns
* Collaborate closely with marketing, editors, and copywriters to improve results
* Edit ads when needed to execute or refine your concepts
Responsibilities will include:
Storyboard Creation
* Create performance-driven storyboards for paid social ads — defining the full visual flow of each concept: talking head, B-roll, actions, hooks, and on-screen text.
* Specify exactly what the actor is doing and showing in every moment — your storyboards should be executable without additional direction.
* Provide clear guidance to editors on what to do: include stock footage, generate with AI, add motion graphics, etc.
* Develop strong hooks, angles, and ad structures based on what's currently working across Meta and other platforms.
Creative Strategy
* Think in scroll-stopping moments, pattern interrupts, and retention drivers — and build those into every concept.
* Iterate concepts based on performance data and creative feedback.
* Stay on top of trends, formats, and winning ad patterns across DTC and direct-response categories.
* Collaborate closely with marketing, editors, and copywriters to improve results.
Editing
* Edit ads when needed to execute or refine your own storyboard concepts.
* Use Adobe Premiere Pro as the primary editing tool, with After Effects as needed.
* Use AI tools (avatars, voice, generative video, etc.) to supplement and enhance creative output.
WHAT WE OFFER
What We’re Looking For
* Experience in storyboarding for ads
* Experience with DTC brands or UGC formats
* Strong understanding of performance marketing and direct-response principles
* Understanding of core performance metrics (hook rate, hold rate, retention)
* Strong instinct for what feels native to each platform
* Familiarity with current trends and ad formats
* Comfortable using AI tools (avatars, voice, generative video, etc.)
* Solid editing skills (Premiere Pro / After Effects)
* Strong written English (clear, concise, conversion-focused)
* Ability to work fast, iterate, and handle multiple concepts simultaneously
Originally posted on Himalayas