About the role
About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
* We are honest - we value honesty in all aspects. * Bring the Olives - we offer premium customer experience. * Think Big - we believe in always striving for more.
About the role: A successful candidate will be passionate about delivering a rich and exciting player experience through thoughtful and data-driven reward mechanics. If you have a passion for games and analytics, then this is a great opportunity. You’ll partner closely with Live Ops, Product, and Analytics teams to create and maintain rewards systems that are engaging, balanced, and seamlessly integrated into Betty’s product. This role comes at an exciting time for Betty, as we launch a wave of new features and offer the opportunity to build something truly innovative in iGaming.
Key Responsibilities:
* Developing a comprehensive Loyalty Shop strategy. * Managing the loyalty shop offering – bonus purchases and tangible items (digital and physical) * Setting up local (Alberta) partnerships to ensure an ever-evolving shopping experience and smooth logistics. * Running regular shop discounts and promotions. * Owning the shop P&L. * Analyzing shop performance and generating relevant reports. * Collaborating with internal teams and acting as a Loyalty Shop main expert. * Participating in the development of new Loyalty Shop features and promotional tools.
Requirements:
* Experience owning a loyalty programme in the gambling industry or digital loyalty program management or e-commerce * Strong analytical skills with a data-first mindset and the ability to make decisions based on performance metrics. SQL experience is a plus. * Fluency in both - verbal and written English * Strong understanding of mobile products and player behaviour. * Excellent communication skills, with the ability to explain reward mechanic design through a clear, player-focused lens * Good understanding of product, commercial, operational, and marketing principles.
What we offer:
* Competitive salary * Premium Health insurance * Career and skills development opportunities * Fun and collaborative team environment * New modern office space