About the role
REMOTE E-COMMERCE MANAGER
We are working with a client that is a rapidly growing sustainable fashion e-commerce brand made up of smart, creative, and thoughtful people who are passionate about using their work as a force for good. We are working together to grow a household name brand and push the fashion industry in a more sustainable direction.
About You
* You thrive in an environment that allows you to focus on high-impact growth strategy alongside day-to-day campaigns. * You are hardworking and resourceful. You have an insatiable thirst for knowledge, seeing every challenge as an opportunity to learn. * You have a deep understanding of Shopify+ and a sharp and technical eye to support CRO (conversion rate optimization) and website optimization. * You are data driven and view things with a mobile first approach. * You are passionate about testing and iterating to find efficiency at every stage of the funnel. * You are excited to create a best-in-class site experience for the customers. * You are collaborative and can work with cross-functional teams at all levels of the organization. * You can set strategy and vision, but you are not afraid to execute at a tactical level. There is no task too small or too big for you. * You are highly motivated and are able to think strategically and independently. * You are an exceptionally organized self-starter who can prioritize well in a high growth environment. * You are attentive to detail, and can also manage a tight deadline. * You respond positively to constructive feedback and adapt quickly to change. * You are a great team player, leader, and individual contributor. * You are humble, hungry, and smart (in that order). You know what you’re good at while still continually striving to improve and grow in all areas.
Responsibilities
* Develop and manage iteration of our ecommerce strategic roadmap including scoping, prioritization, execution and measurement. * Maximize online sales through constant testing, site optimization, UI/UX and improving online customer experience. * Collaborate with brand marketing to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging. * A/B Test website creative, layout, and offers to better understand and optimize our website. * Manage outside agency partners for web design, web management and development, and SEO (search engine optimization). * Develop onsite lead generation, including developing strategies to drive “shallow conversions”, e.g., sampling, quizzes, etc. * Be the expert on e-commerce best practices and competitors to gain an understanding of trending behaviors in the marketplace. * Collaborate with cross-functional teams and provide guidance to grow engagement, revenue and to optimize the overall customer experience.
CRM (Email/SMS)
* Apply a data-driven approach to identify, evaluate and prioritize strategic initiatives that increase engagement and optimize lifetime value. * Own large email marketing channel, including batch, lifecycle programs, triggered, and transactional emails. * Spearhead the growth of a customer-centric SMS strategy that enables Marketing and CX to improve the customer journey. * Conceptualize, build, and iterate on a best-in-class loyalty program and drive enrollment, engagement and retention/reactivation of our customers. * Apply learnings from consumer-level data and behavior to develop segmented audience-based campaigns, journeys and automations.
Skills & Qualifications
* 3+ years e-commerce and marketing experience, primarily in D2C or start-up environments. * BA/BS degree or equivalent life experience * Proven achievement in creating data-driven strategies and solutions to support increases in conversion, AOV and LTV business objectives. * Strategic, analytical and creative thinker. * An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market. * Proven experience in managing multiple functions in a fast paced, changing environment. * Excellent written and verbal communication skills and thirst for collaboration * Strong grasp of business strategy and the ability to prioritize opportunities. * Able to maintain high standard of confidentiality and professionalism * Understanding of sustainable fashion, ethical fashion, and/or social enterprise preferred
Originally posted on Himalayas