About the role
About SugarAI UK Limited
SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.
Where You Fit In
We're looking for a proactive, commercially minded Business Development Representative who thrives on creating opportunities through outbound prospecting.
This is an ideal role for someone with 2–5 years' experience in B2B technology sales who enjoys opening doors, building relationships and exceeding targets. You'll be responsible for identifying and engaging prospective customers, creating qualified sales opportunities and working closely with Account Executives and Marketing to drive predictable pipeline growth.
This isn't a role for someone who waits for opportunities to arrive. We're looking for a self-starter who takes ownership, embraces new technology and enjoys finding creative ways to engage senior decision-makers.
Impact You'll Make
* Generate qualified sales opportunities through proactive outbound prospecting via phone, email, LinkedIn and other digital channels.
* Build targeted account lists and execute strategic outreach campaigns.
* Research prospects to understand their business challenges, priorities and buying signals.
* Engage senior decision-makers including Sales Directors, Commercial Directors, Managing Directors, CEOs and Operations leaders.
* Qualify opportunities using our sales methodology before handing them to Account Executives.
* Work closely with Marketing on account-based marketing (ABM) campaigns, events and follow-up activities.
* Use AI tools, intent data and sales engagement platforms to improve prospecting effectiveness.
* Maintain accurate records within SugarAI CRM.
* Consistently achieve and exceed activity, meeting and pipeline targets.
* Share feedback from prospects to help improve messaging, campaigns and go-to-market strategy.
* Stay informed on industry trends across manufacturing, distribution and wholesale.
What You'll Bring
* 2–5 years' experience in a Business Development Representative, Sales Development Representative or similar outbound B2B SaaS sales role.
* Proven success generating qualified pipeline through outbound prospecting.
* Confident speaking with senior business stakeholders and executives.
* Strong communication skills, both written and verbal.
* Highly organised with excellent time management.
* A self-starter who takes initiative and works well independently.
* Ambitious, resilient and motivated by achieving and exceeding targets.
* Curious mindset with a desire to continuously learn and improve.
* Experience using CRM systems and sales engagement platforms.
Preferred Qualifications
* Experience selling CRM, ERP, AI, SaaS or business software solutions.
* Experience selling into manufacturing, distribution or wholesale organisations.
* Familiarity with LinkedIn Sales Navigator, Salesloft, 6sense or similar prospecting and intent platforms.
* Experience working alongside Marketing on ABM initiatives.
We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.
We use artificial intelligence (AI) tools to support our recruiting process, including scheduling, candidate search, prioritization. AI does not make hiring decisions or automatically reject candidates; those decisions are made by people at SugarAI.
Benefits and Perks:
Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:
· UK Pension Scheme
· Private medical and dental insurance
· Health &Wellness Reimbursement Program
· Unpaid sabbatical leave
· Educational Resources - Career & Personal Development Program
· Various discount programs (i.e. travel, virtual exercises classes, etc.)
· We are a merit-based company with many opportunities to learn, excel and grow your career!
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