About the role
Vice President of Sales and Marketing $115,000-$120,000 a year + competitive bonus structure | Full-Time Location: In-Person | Wesley Willows | Rockford, IL
Wesley Willows has served Rockford-area retirees for decades across independent living, assisted living, memory care, and skilled nursing. We're looking for a sales and marketing leader who will drive strategic growth initiatives, brand positioning, community relationships, and product development to support Wesley Willows' mission and long-term occupancy goals.
What You'll Do:
* Build and run the annual sales and marketing plan for both campuses, tracking occupancy and sales KPIs weekly and reporting results to executive leadership. * Own the CRM: keep it accurate and automated, and train the sales and marketing team to use it well, with a goal of at least half of all leads generated online. * Manage the website and digital marketing so both drive real leads, and stay on top of SEO and paid campaign performance. * Coach and develop the sales and marketing team with monthly reviews and individual KPI goals. * Represent Wesley Willows in the community through networking, open houses, and partnerships with local organizations and healthcare providers. * Help shape a national strategy for our brain health and well-being program if we decide to license it to other senior living operators. * Work with the CEO and COO on data-driven decisions about new markets and geographically targeted advertising.
What You'll Need:
Required:
* Bachelor's degree in marketing, business, communications, or a related field. * 7+ years of progressive sales and marketing leadership experience, including leading a team. * A track record of building sales and marketing plans that grew occupancy and revenue. * Ability to travel locally for community events and to visit between campuses.
Preferred:
* Master's degree. * Senior living, hospitality, or other consumer-facing industry background. * Hands-on experience automating and reporting in a CRM system. * Working knowledge of SEO, paid digital advertising, and website lead optimization.
Benefits for Qualified Employees:
* Financial Wellness Perks: Access earned wages before payday through ZayZoon, plus tools and resources to support your financial wellbeing. * Medical Insurance * Dental Insurance * Vision Insurance * Flexible Spending Accounts * 403(b) Retirement Plan with Employer Match * Life/AD&D Insurance * Short- & Long-Term Disability * Accident, Critical Illness, and Hospital Indemnity Insurance * Mail Order Pharmacy * Telemedicine * Wellness Programs * Employee Assistance Program