About the role
Responsibilities
* Execute and optimize paid search campaigns across various search engines, with a focus on Google Ads.
* Perform keyword research, create compelling ad copy, and optimize landing pages for better performance.
* Monitor campaign metrics and make data-driven adjustments to improve CTRs and conversions.
* Stay updated on industry trends and search engine algorithm changes to optimize campaign strategies.
* Prepare reports on campaign performance and provide insights and recommendations for improvement.
* Collaborate with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.
Job requirements
* Minimum of 2 years of hands-on experience in managing paid search campaigns, preferably with a focus on Google Ads.
* Strong knowledge of search engine marketing principles, best practices, and industry trends.
* Proficiency in Google Ads and Google Analytics.
* Analytical mindset with the ability to interpret and derive actionable insights from campaign data.
* Fluent English (B2+).