About the role
DESTINATION MARKETING MANAGER – TOURISM, PARTNERSHIPS & INFLUENCER MARKETING
ROLE PURPOSE The Destination Marketing Manager – Tourism, Partnerships & Influencer Marketing is responsible for growing Battersea Power Station's profile as one of London's leading retail, leisure and lifestyle destinations through strategic tourism marketing, destination partnerships and influencer engagement. Working closely with the Head of Marketing, this role develops and delivers initiatives that increase domestic and international visitation, build destination awareness and strengthen Battersea Power Station's reputation across key audiences.
The role is responsible for identifying and developing strategic partnerships that extend the reach of the Battersea Power Station brand, creating opportunities to engage new audiences through tourism organisations, travel trade, media, creators and brand collaborations. As an integral member of the marketing team, the postholder will champion partnership marketing, destination storytelling and advocacy, ensuring all activity delivers measurable value against business and marketing objectives.
KEY RESPONSIBILITIES TOURISM STRATEGY & DESTINATION DEVELOPMENT * Develop and implement Battersea Power Station's tourism marketing strategy, supporting the destination's long-term growth ambitions. * Partner with the Head of Marketing to ensure tourism initiatives align with the wider integrated marketing strategy and annual business plan. * Identify opportunities to grow domestic and international visitation through targeted tourism activity. * Develop initiatives that strengthen Battersea Power Station's reputation as a must-visit London destination. * Monitor tourism trends, visitor insight and market intelligence to identify emerging opportunities.
PARTNERSHIPS & DESTINATION PROMOTION * Develop and manage strategic relationships with tourism organisations, travel trade partners, hotels, concierge networks, cultural institutions and destination marketing organisations. * Identify opportunities for joint marketing campaigns, collaborative promotions and destination partnerships. * Represent Battersea Power Station at industry events, networking opportunities and tourism forums. * Build relationships that enhance awareness, increase recommendation and create new visitor opportunities.
INFLUENCER & CREATOR STRATEGY * Develop and deliver Battersea Power Station's influencer and creator strategy. * Identify, negotiate and manage relationships with creators, influencers and brand ambassadors who align with Battersea Power Station's positioning. * Develop creative partnership opportunities that generate authentic content and meaningful audience engagement. * Ensure influencer activity is measurable, strategically aligned and contributes to wider marketing objectives.
BRAND PARTNERSHIPS & CAMPAIGN SUPPORT * Identify opportunities for commercial partnerships, brand collaborations and co-marketing initiatives that strengthen the destination proposition. * Support integrated campaigns through partnership activity that extends reach and amplifies marketing investment. * Collaborate with the Retail, Experiential and Digital teams to maximise partnership opportunities across the annual marketing programme.
PERFORMANCE, INSIGHT & ROI * Define success measures and performance frameworks across tourism, partnership and influencer activity. * Monitor campaign performance, visitor data and partnership outcomes to inform future planning. * Evaluate return on investment and make recommendations to continually improve effectiveness. * Produce reporting that demonstrates contribution to visitation, destination awareness and business KPIs.
BUDGET & AGENCY MANAGEMENT * Manage budgets effectively, ensuring investment delivers measurable value. * Manage relationships with tourism agencies, representation partners, influencer agencies and specialist suppliers where appropriate. * Ensure partnership agreements are effectively managed and deliver agreed outcomes.
COLLABORATION & LEADERSHIP * Build strong relationships across Marketing, Retail, Experiential, Asset Management, Guest Experience and Commercial teams. * Work collaboratively with colleagues to ensure tourism and partnership activity is fully integrated into destination campaigns. * Share insight and market intelligence to inform wider marketing planning. * Champion collaboration, innovation and continuous improvement across the marketing team. * Represent Battersea Power Station professionally and positively across the tourism and partnership landscape.
SUCCESS MEASURES Success in this role will be demonstrated through: * Growth in domestic and international visitation. * Increased destination awareness and positive brand perception. * Successful tourism, brand and partnership initiatives. * Delivery of high-quality influencer and creator campaigns. * Strong strategic relationships across the tourism and partnership landscape. * Measurable contribution to integrated marketing campaigns and business KPIs. * Effective budget management and return on investment. * Positive stakeholder feedback and collaborative working across the business.
HOW WE WORK We are collaborative, commercially minded and customer focused. We challenge constructively, act with integrity, take ownership and continuously seek better ways of working. We value curiosity, creativity and accountability equally, recognising that our greatest success comes through partnership and shared ambition.