About the role
Descripción del empleo
Building Activation Plans with LSR Customers
* Co-develop customer activation plans with the sales organisation, translating segment strategy into concrete programs for strategic accounts. * Take part in customer meetings and planning sessions as the marketing counterpart, capturing needs and turning them into activation proposals. * Build tailored activation concepts that support the acquisition of new business and drive demand within existing accounts. * Coordinate with Brand, Culture, Sports and Media Network counterparts to bring consumer marketing assets into customer plans
Executing in the Outlet
* Own the end-to-end execution of activation plans: timing, materials, roll-out and follow-up with sales and field teams. * Develop and manage the POS materials and activation toolkits required for each program, from brief to delivery in the outlet. * Manage agencies and suppliers for production and installation, ensuring quality, cost and deadlines. * Support Key Account and field teams during roll-out, solving execution issues on the ground and adapting tools to local needs. * Define and share execution standards and best practices across channels and regions.
From Activation to Impact
* Define activation KPIs together with the Trade Marketing Manager and track them consistently across programs and accounts. * Build and maintain activation reporting, showing results in a clear and easy-to-understand way for sales teams and senior stakeholders. * Analyse activation performance to identify what works, what doesn't and where to scale. * Feed learnings back into the next planning cycle.
From Data to Actionable insights
* Analyse relevant On Premise data to identify trends, measure performance and inform strategic decisions. * Translate complex market information into clear, practical recommendations for the sales organisation and senior stakeholders. * Monitor activation performance and define KPIs to track impact across segments and initiatives.
Business Plan Contributor
* Contribute to the annual On Premise Marketing business plan with customer and activation insights. * Manage the activation budget assigned to the role, tracking spend against plan in alignment with Controlling. * Track performance against plan during the year, flagging deviations early and proposing corrective actions.
"Living" the Red Bull On Premise Culture
* Be an active ambassador for the Red Bull brand and product in front of customers, the team and the On Premise Network. * Assume and live the Red Bull On Premise culture. * Uphold brand image standards and premium values in every activation and touchpoint.
Requisitos
* Minimum 3 years in Trade Marketing, Customer Marketing or Field Marketing, ideally in FMCG or beverages. * Mandatory experience in LSR (Limited Service Restaurants), including strategic management of large accounts and customer growth initiatives. * Strong experience developing and executing strategic plans with large LSR accounts. * Knowledge of the On Premise channel: HORECA, restaurants, bars, clubs, QSR. * Proven experience building and executing activation plans with customers, from concept to outlet. * Hands-on execution profile: comfortable managing POS, materials, agencies and timelines. * Experience working closely with sales teams, key accounts and stakeholders. * Demonstrated ability to lead teams and effectively manage complex stakeholder environments. * Proven conflict management and resolution skills across customers, teams and cross-functional stakeholders. * Demonstrated experience leading strategic initiatives in complex environments, building alignment and driving collaboration across multiple internal and external stakeholders without direct people management responsibility. * Highly collaborative mindset, with the ability to build strong relationships and work effectively across cross-functional teams, customers and external partners * Proven experience developing and executing strategic growth plans, identifying client growth opportunities and driving business development initiatives. * Strong prioritisation and organisational skills, with the ability to manage multiple programs simultaneously. Solid analytical skills: able to build KPIs, reporting and turn data into clear recommendations. * Highly autonomous professional with a proactive mindset and proven ability to take full ownership of projects, ensuring delivery against objectives and measurable business impact. * Medium to advanced Excel and PowerPoint. * Ability to work flexible hours when activations require it.
Información adicional
* Travel 30%
La descripción de la presente oferta de empleo pretende recoger la información que, de forma general y no exhaustiva, resulta necesaria para identificar las características generales del puesto de trabajo, con el objetivo de que aquellas personas que deseen aplicar y participar en el proceso de selección, puedan hacerlo con plenas garantías legales. Asimismo, se le informa de que Red Bull España, S.L. tratará su candidatura y la de los demás candidatos con pleno respeto al ordenamiento jurídico vigente y a los derechos fundamentales; en particular, la igualdad de trato y no discriminación. Asimismo, se informa a las personas que deseen iniciar el proceso que ninguna expectativa de derecho podrá generarse derivada de la presente oferta de trabajo.