About the role
Plan, implement and manage data driven client SEO/SEM/PPC programs
* Must be an exceptional writer and communicator * Marketing strategist with a Conversion Rate Optimization (CRO) mindset * SEM management includes: * Conducting keyword research * Creating campaigns and monitoring performance * Managing campaign budgets * Performing A/B testing and audits * Continually optimize campaigns and landing pages * SEO management includes: * Understanding personas to better target identified audiences * Creating keyword and linking strategies * Optimizing meta descriptions * Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance * Providing recommendations to content writers to drive SEO content creation * Analytics management includes: * Analyzing data and provide evidence-based recommendations * Correlating performance metrics against digital marketing KPIs * Identifying deficiencies and implement solutions in a timely manner * Presenting data in a meaningful way * Suggest improvements for process and productivity optimization * Work with content writers, web developers and marketing teams to properly implement best practices * Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools
* Experience with and capacity to quickly learn and utilize the following tools: * Google Ads * Google Search Console * Google Tag Manager * Google Tag Manager Debugger * Google Tag Assistant * Google Analytics * Google Looker Studio * Google Optimize * Google Data Studio * Google Keyword Planner * Google Structured Data Testing Tool * Hotjar/CrazyEgg/MouseFlow/etc. * Moz/AHREFs/etc. * Screaming Frog * SpyFu/SEMRush * HubSpot * Schema MarkUp Generator * Yoast
* Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
* Possess excellent time management skills
* Have a sense of ownership and pride in performances and its impact on company’s success
* Ability to collaborate effectively
* Ability to proactively communicate
* Experience in developing and executing marketing strategies * Knowledge of online lead generation and content strategy * Strong analytical skills with the ability to interpret data and trends * Expertise in branding and social media marketing * Excellent communication and organizational skills * Ability to work independently and in a team environment * Experience in user experience design and HCI is a plus * Bachelor's degree in Marketing, Business, or related field is a plus
Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.
Feel free to review our employee handbook -
Offshore firms and recruiters DO NOT APPLY.
Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.
We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.
We hire people based upon the H's:
* Happy - a zest for life and desire to delight our clients * Humble - no egos allowed. ever. * Hungry - will want to change the world * Honest - always do what you say you're gonna do
Offshore firms and recruiters DO NOT APPLY.
Originally posted on Himalayas