About the role
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Core Responsibilities
Demand Engine & Pipeline
* Own paid, organic, website, and conversion channels.
* Translate growth targets into clear priorities and roadmaps.
* Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
* Lead website structure, messaging, UX, landing pages, and CRO.
* Partner with PMM to ensure clear, differentiated positioning.
* Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
* Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
* Optimize for pipeline and revenue impact with strong attribution visibility.
* Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
* Lead revenue-focused content aligned to buyer journey and enterprise sales.
* Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
* Own marketing-sourced pipeline targets and key revenue KPIs.
* Build quarterly growth plans and improve funnel bottlenecks.
Team Leadership
* Lead paid, content, web, and design teams.
* Establish scalable processes and experimentation frameworks.
* Partner closely with PMM, Revenue, and Leadership.
Qualifications
* 5+ years in B2B SaaS digital growth; 2+ years team leadership.
* Proven pipeline growth and €2M+ budget ownership.
* Strong expertise in paid, CRO, and SEO/GEO.
* Editorial judgment, digital design understanding, and enterprise sales awareness.
* Analytical and commercially driven.
* Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.
Preferred
* Experience in 20M–100M ARR SaaS.
* International SaaS exposure.
* Close collaboration with PMM and Commercial teams.
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