About the role
* Own and drive employer branding initiatives across content, PR, events, social media, and internal communications.
* Develop and maintain a consistent employer brand voice, messaging, and storytelling across all internal and external channels.
* Create and manage employer branding content for LinkedIn and other platforms in collaboration with the Social Media team.
* Partner closely with the People & Culture and Talent Acquisition teams to support recruitment campaigns, hiring initiatives, and employer brand positioning.
* Collaborate with the PR team to ensure employer branding is consistently reflected across external communications, media opportunities, and thought leadership initiatives.
* Support and coordinate employer branding activities at industry events, conferences, career fairs, and internal company initiatives in partnership with the Marketing Operations Manager.
* Lead and host employer brand content formats, including employee spotlights, interviews, podcasts, webinars, and video series.
* Travel occasionally to company offices, team gatherings, and events to capture content and showcase company culture.
* Support internal communications, including company updates, announcements, leadership communications, and culture initiatives.
* Ensure consistency of tone of voice, messaging, and employer brand positioning across all employer-facing materials.
* Track and report on employer branding performance metrics, providing insights and recommendations for continuous improvement.
Requirements
* 4–6 years of experience in employer branding, marketing, communications, content marketing, or a related field.
* Strong copywriting and storytelling skills, with the ability to adapt tone and messaging for different audiences and channels.
* Fluent English (C1–C2), both written and spoken.
* Experience creating content for LinkedIn and other employer branding channels.
* Strong communication and stakeholder management skills.
* Comfortable appearing on camera and hosting video, webinar, or content-based formats.
* Experience collaborating cross-functionally with HR, Marketing, PR, and business leaders.
* Ability to manage multiple projects simultaneously while maintaining high quality and consistency.
* Strong understanding of brand positioning, tone of voice, and culture-driven storytelling.
Nice-to-have
* Experience working in fast-growing, international, remote-first, or tech-driven organizations.
* Experience developing and executing employer branding campaigns.
* Experience with internal communications initiatives.
* Basic understanding of PR, media relations, and brand positioning.
* Experience with video production, including content planning, briefing, filming, or hosting.
* Willingness to travel occasionally for content creation, team gatherings, and industry events.
* Familiarity with project management and collaboration tools such as Asana, Google Workspace, or similar platforms.
* Experience using AI tools such as ChatGPT, Claude, Gemini, Midjourney, or similar solutions to support content creation and productivity.