About the role
About Atira
Atira builds the commercial brain for industrials. Our agents 10x the sales engineers of today by offering the complete toolbox of tasks needed in complex environments. They handle everything from extracting and classifying requirements from incoming RFQs, orchestrating communication and information retrieval across multiple stakeholders and systems, while generating outcomes like documentation, production system inputs, or configuration recommendations. CRM. Atira. ERP.
We are one of the fastest growing teams in Munich and are looking for you to join us!
Why this role compounds
Sales is the one skill that compounds across every career path. Whether you become a founder, a closer, or a senior commercial leader, the people who got there learned the craft early. Atira is where you learn it right.
You will be one of the first persons we hire in our GTM team. This means you will define how Atira finds, qualifies, and engages customers across our key verticals. This role goes well beyond what you would do at any other early stage startup looking for BDRs right now. We are looking for someone who is up for a real challenge in a fast moving environment and in return can become an Account Executive at Atira within the next 8-12 months.
How the role sits in the team
As Atira scales, we build industry-specific "pods" at the heart of our GTM approach: Forward Deployed Engineer, Account Executive, BDR, Product Marketer, and a GTM Engineer. The BDR sits at the front of the pod, working hand-in-hand with the GTM Engineer and AE to bring success stories from existing customers to new ones. The story flywheel starts with you.
What you will do
We have some of the highest profile enterprise customers and are building the story around them. In parallel our team is growing fast to meet the inbound demand we are currently getting across customer segments and sizes.
We are now heavily scaling our GTM Team and are looking for founding team members to re-define how industrials sell complex products.
Your role will involve:
* Building the outbound engine. You design the sequences, test the channels (phone, email, LinkedIn, events), and figure out what works even better at industrial customers. The global playbook starts now, you help write it
* Work closely with our Forward Deployed Engineering Teams. You will be the story teller of our deep and impactful Enterprise engagements. No mass blasts. We are working with the industry leaders in each sub vertical. You will know more about a customer's sales & engineering process than most of their own sales engineers before the first meeting.
* Customer outreach. You will speak with industrial leaders & Sales Engineers across different industrial verticals and be a key person within the initial sales process together with founders and Account executives.
* Become AI-native in your craft. You proactively identify where AI accelerates outbound work, you experiment with new approaches, and you share what works with the rest of the team
* Feed learnings back into product and marketing. What objection comes up in 70% of cold calls? Which ICP segment responds best to which message? You are the ground truth on what the market actually says, and that signal flows back to our founders, the AE, and the product team
What we are looking for
Hunger, structure, and the kind of resilience that does not wilt after seven dial-tones in a row. Problem-solving, creativity, and drive matter more than the right number of years on your CV. We have hired strong people from non-traditional backgrounds before. We will confidently do it again.
That said, the following references give a guideline of what we typically see in strong candidates.
Your profile
* You are motivated to build something from the ground up. You take ownership of work others would delegate and finish what you start
* Fluent in German and English
* Ideally, concrete evidence of hitting outbound targets in a prior role. If you don't have prior experience, you compensate with a serious side hustle, sales-heavy student initiative, or another track record of convincing people to do hard things
* AI-native outbound: you have built your own research and personalisation stack and know how to scale personalisation without it becoming spam
* Genuine curiosity about manufacturing and industrials. You don't need to know what a defense or aerospace RFQ involves on day one, but you need to be the kind of person who will know in week three. Ideally, you have already looked it up by reading this
What you'll get
* Real ownership. You'll be one of the first BDRs and contribute to the playbook from day one. What works for the next five hires will be what you figured out
* Close collaboration with our co-founder Florian (ex-Palantir DACH commercial lead). You iterate the playbook with him, benefitting from his experience
* Validated traction. Leading Industrial customers including several with revenues above €1B within a clearly defined ICP. You are not hunting in the dark
* Clear AE pathway. Strong BDRs move into an AE seat within 12-18 months. For this strategic hire we have a fast track
* AI-native sales stack. Attio, Apollo, plus whatever else helps you close. We get you the tools you need
* Competitive base equity package, uncapped variable. OTE designed so over-performance is real money, not symbolic
* Central Munich office. Vibrant in-office culture additional benefits including Wellpass, JobRad and dinners
* Most importantly: Collaborate & thrive in a high-performing but caring culture. We will own the industrial sales function but will do so with modesty and integrity
What success looks like after a few months
* You have co-built the first version of the outbound playbook: named sequences per ICP segment, tested openers, working objection handlers
* You have multi-threaded into multiple named accounts on your own, with key stakeholders engaged at each
* You drive our pipeline beyond the current hype we already experience
* AE and FDE trust your handoffs without re-qualifying