About the role
This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.
Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip's cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.
A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, Israel and Japan. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage's Top Workplaces USA, and one of Built In Boston's "Best Places to Work" and "Best Midsize Places to Work."
About You:
* You are a storyteller first. You can demo the product and tell the story of what it changes for a customer as well as anyone in the company, and you know that sharp positioning is about the outcome, not the feature. * You understand manufacturing or another regulated industry, or you have proven you can learn one by going to the people who do the work: customer conversations, site visits, win and loss reviews, customer advisory boards. * You think and write with precision and specificity, and you are accountable commercially. You can point to a win rate or a campaign result that moved because of a positioning call you made. * AI is already part of how you work, and you know it is a starting point for customer insight, not a substitute for talking to customers, sales and the customer team.
What skills do I need?
* 5-7+ years of product marketing experience, with a track record of shaping how a complex B2B product is positioned, sold and understood in the market * Understanding of manufacturing or a regulated industry, gained either by working in one or by building a real voice of the customer practice in an industry you did not come from: direct customer conversations, on site visits, win and loss reviews, customer advisory boards and synthesis of sales call recordings. Experience working directly in a manufacturing environment, with knowledge of discrete manufacturing pain points and use cases, is a major plus * The ability to turn a complex B2B enterprise platform into positioning that lands with operational buyers in terms of the outcomes they care about, with examples where that positioning had a measurable effect on win rates, adoption or how the field sells * Demonstrated AI fluency in your own workflow, and just as importantly, a demonstrated ability to build strong cross functional relationships that deepen your understanding of the customer and give credibility to the strategy you recommend * Startup or scale up experience is a plus * Bachelor's degree in Marketing, Business, Communications or equivalent working experience
Key Responsibilities:
* Influence and evolve Tulip's platform narrative alongside the product marketing team: the positioning, messaging and proof points that revenue marketing and the industry marketers adapt for their campaigns and segments * Build and run a voice of the customer practice with product and customer success: customer conversations, site visits with sales, win and loss reviews, customer advisory boards and synthesis of sales calls, and turn what you learn into positioning * Develop positioning and customer stories that connect product capabilities to customer value for operational buyers, and demo the product in support of them * Run product launches as narrative moments that connect each new capability back to the problems customers are trying to solve * Build enablement the field actually uses, and run a feedback loop from live deals back into messaging and product * Use market, competitive and customer signal to form a point of view on where Tulip wins, and bring it into product and go to market decisions
Key Collaborators:
* Product Marketing, Product Management and Customer Success * Sales, Solutions Engineering and the customer teams * Revenue Marketing and the industry marketers; marketing leadership
Working At Tulip
We know even great candidates experience imposter syndrome. Even if you don't match every requirement, applying gives you the opportunity to be considered.
We're building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:
* Direct impact on product and culture * Company equity * Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K) * Flexible work schedule and unlimited vacation policy * Learning & Development program * Virtual company events and happy hours * Fitness subsidies * An inclusive, dog-friendly office with diverse and inspiring colleagues
We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.
The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $122,000 - $162,000 per year.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Please note that we may use AI-based tools to support parts of our hiring process. All data processing is carried out in compliance with local data protection laws, ensuring all personal candidate information is handled securely and ethically.