About the role
Position Summary
We are seeking a detail-oriented, self-motivated eCommerce Specialist to own the customer-facing experience across our websites. This role is responsible for site content, campaigns, promotions, SEO and AEO, social media, and online brand presence, with a focus on growing online visibility and sales among trade professionals.
The eCommerce Specialist works closely with internal teams and agency partners, and ensures digital content is accurate, consistent, and compelling across all platforms. This role will be 4 days in office, 1 day remote per week.
Key Responsibilities
Website Content & Copywriting
* Create and update website content, including banners, blogs, product copy, and promotions, partnering with the team on technical execution
* Ensure site content is accurate, on-brand, and aligned with promotions and seasonal demand
* Write and optimize copy for websites, email, campaigns, and social media
SEO, AEO & Online Brand Presence
* Own SEO and AEO content strategy and execution, including content briefs, keyword research, and on-page copy
* Optimize web pages and landing pages for search performance
* Monitor SEO / AEO analytics to measure effectiveness and refine strategy
* Collaborate with agency partners to implement SEO / AEO recommendations and best practices
* Manage the company's Google brand presence, including business profiles and online reviews
Campaigns, Promotions & Customer Acquisition
* Own digital marketing campaigns and promotions from planning through results
* Implement online customer acquisition programs
* Develop creative briefs for paid media agency partners and evaluate campaign performance
* Manage SMS and text messaging campaigns
Social Media & CRM/Marketing Automation
* Develop and execute social media across all brands, including content calendars, posts, and daily engagement
* Manage marketing campaigns and social publishing in Marketing Automation tool
Qualifications
Required
* 1+ years of experience in eCommerce, digital marketing, or content marketing; B2B or distribution experience preferred
* Strong copywriting and editing skills, including the ability to refine AI-generated content
* Working knowledge of SEO and interest in AEO
* Hands-on experience managing email, social, or paid campaigns from brief through to results
* Experience updating content in a CMS or eCommerce platform
* Strong organizational skills, with the ability to manage multiple brand calendars, promotions, and events at once
Preferred
* Experience with Marketing Automation Platform (campaigns, social, segmentation)
* Familiarity with B2B marketing
* Experience with Google Business Profiles, review management, and SMS marketing
* Regular use of AI tools
* Working knowledge of GA4 for analyzing campaign and content performance