About the role
Your Tasks
* Project Management & Client Ownership: You independently manage SEO, GEO, and AI Search Optimization projects and serve as the main point of contact for our clients as well as the internal lead for ongoing projects. * SEO, GEO & Content Strategies: You develop data-driven SEO and GEO strategies for renowned hotels in the 3-star to 5-star superior segment, with a focus on organic visibility across traditional search engines and AI-powered search systems. * Operational Execution & Optimization: You independently oversee SEO initiatives, ranging from keyword research and technical optimization to content and site structure recommendations. * Analysis & Performance Monitoring: You analyze relevant KPIs, identify optimization opportunities, and derive data-driven recommendations to improve rankings, visibility, and organic traffic. * AI-Powered Search Optimization & GEO: You actively stay on top of developments in AI Search, Generative Engine Optimization (GEO), and Large Language Models, and develop strategies to ensure our clients remain visible in AI-driven search results. * Reporting & Client Communication: You prepare and present results in a clear and compelling manner, confidently communicating insights in both internal and external meetings. * Innovation & Trend Awareness: You identify emerging digital trends early and test innovative approaches, tools, and AI-driven workflows for our SEO and GEO projects. * Teamwork & Cross-Functional Collaboration: You work closely with developers, creative teams, web agencies, and our hotel clients. * Co-Creation & Continuous Development: You proactively contribute new ideas and help shape the future of our SEO, GEO, and AI Search services—from smart tools and AI solutions to innovative products and processes.
Your Profile
* Education: You hold a degree or vocational qualification in Business Administration, Media, or a related field. Alternatively, you have gained experience in the hospitality industry, for example through a dual-study program or professional training. * Project Management Experience: You have at least 2–3 years of experience in project management, are familiar with the processes of digital marketing projects, and ideally can demonstrate measurable success from previous SEO initiatives. * SEO Expertise: You possess solid expertise in SEO, particularly in on-page and off-page optimization, technical SEO, as well as content and user experience (UX) optimization. * AI & GEO Mindset: You are passionate about AI tools, AI-powered search, and emerging technologies. You bring your own use cases and actively engage with topics such as Generative Engine Optimization (GEO), Search Experience, and Large Language Models (LLMs). * Analytical Thinking: You have a data-driven mindset, strong analytical skills, and enjoy translating insights and metrics into actionable optimization measures. * Communication Skills: You enjoy collaborating with clients and colleagues and communicate confidently in both German and English. * Passion for the Industry: You are enthusiastic about the hospitality and tourism sector and can easily relate to our clients, their challenges, and their projects. * Hands-On Mentality: You enjoy taking initiative, thinking proactively, and actively contributing to projects and team success.
YOUR CONTACT PERSON
Lena Bollwein, Talent Acquisition Manager
About us
This awaits you with us:
* Locations in the heart of Munich, Berlin, Lisbon & Innsbruck * An incredibly warm and welcoming working atmosphere as well as an international and highly professional team that is looking forward to meeting you * The opportunity to work with various AI tools and develop new ideas and solutions together with us * A clear home office arrangement (tailored to the role) * Flexible working hours with core working hours from 10:00 - 16:00 and plenty of scope for independent & autonomous work * Your own training budget and internal development opportunities * A Travel Industry Card with numerous hotel and other travel benefits * A subsidy of €46,55 for the Germany ticket OR a subsidy for the EGYM Wellpass company fitness programme * Direct access to a platform with mental health offers to sustainably increase well-being and resilience * Exciting team events and joint "night flights"In addition, a structured and personalized onboarding process, regular feedback meetings
We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity. For your application, we only need your informative CV and, if applicable, references. A cover letter is not required.