About the role
Company Overview
ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, TrustedForm, is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.
Job Summary
ActiveProspect is seeking a Senior Revenue Operations Analyst, Marketing. This role will be a key partner to our go-to-market teams, with a primary focus on Marketing, driving operational excellence through data, reporting, and insights. This role will collaborate closely with Marketing, Sales, and leadership to provide visibility into the full funnel, ensuring alignment from lead generation to closed revenue. The ideal candidate is highly analytical, experienced in reporting and analytics across tools such as HubSpot, Salesforce, and BI platforms, and passionate about using data to uncover insights that improve marketing performance, forecast accuracy, and growth efficiency.
Responsibilities:
* Partner with Sales and Marketing leadership to analyze funnel performance and identify opportunities for optimization. * Own reporting and dashboards on pipeline sourced and influenced, lead conversion rates, funnel velocity, and campaign performance. * Support forecasting processes and revenue planning by providing timely analysis of marketing's pipeline contribution. * Collaborate with Marketing Operations to measure ROI and attribution on campaigns and demand generation activities. * Provide actionable recommendations that improve lead quality, conversion, and revenue outcomes. * Establish consistent metric definitions and reporting standards across Marketing and Sales. * Drive adoption of reporting and tools through training, support, and process alignment. * Serve as a trusted advisor to stakeholders, helping them make data-driven decisions.
Qualifications and Skills
* 4+ years of experience in Revenue Operations, Marketing Operations, Marketing Analytics, or related roles within high-growth SaaS or tech environments * Understanding of SaaS financial metrics, subscription economics, and data-driven revenue forecasting * Strong proficiency in HubSpot and Salesforce reporting, with experience in BI tools such as Tableau, Looker, or Power BI; SQL a plus * Solid understanding of B2B marketing and sales processes, including lead management, attribution, pipeline development, and forecasting * Advanced analytical skills with the ability to translate data into actionable insights * Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams * Strong organizational skills and attention to detail * Bachelor's degree in Business, Economics, Finance, Marketing, or related field; MBA or advanced degree a plus * Minimum 5-10% travel required
Benefits and Perks * A collaborative work environment with the freedom and opportunities of a startup culture * A global, remote-first company that encourages occasional team get-togethers * Life and work balance * Flexible vacation time * Retirement plan matching up to 3% of your salary * Varied options for health, dental, vision, disability and life insurance
ActiveProspect is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.