About the role
Job Description
HOW YOU WILL MAKE AN IMPACT
* Plan and execute multi-channel marketing campaigns (digital, social, web, email, PR) with measurable business impact * Develop and implement the social media presence and influencer strategy for the region including owned and paid elements * Translate global Continental brand strategies into locally relevant messaging for Americas markets * Create and drive high-quality content (web, campaigns, videos, case studies, sales enablement tools) * Support product launches and go-to-market initiatives in close partnership with sales, e-commerce and product management * Act as the key marketing partner to regional sales teams and collaborate with global marketing counterparts * Manage external agencies and creative partners to deliver impactful output * Support trade shows and events with engaging pre- and post-event communication * Establish effective KPI reporting enabling data driven decision making
Qualifications
WHAT YOU BRING TO THE ROLE
* Bachelor’s degree in Marketing, Communications, Business or a related field * 5+ years of experience in marketing communications in a B2B and/or B2C environment * Strong background in digital marketing, social media management and multi-channel campaign execution * Ability to manage multiple projects independently and deliver results * Experience working in global or matrix organizations * Strong writing, storytelling, and communication skills
ADDITIONAL WAYS TO STAND OUT
* Agency experience preferred
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas now or in the future for this job posting.
Additional Information
All your information will be kept confidential according to EEO guidelines.