About the role
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Responsibilities
* Build reports and dashboards in Salesforce and HubSpot * Manage the lead routing and CRM automation tool, LeanData * Manage additional Sales automation efforts and processes using CRM sequences and workflows * Implement automated processes and templates to support pipeline generation programs and business initiatives * Ensure data structure, integrity, segmentation, and collection processes are aligned with reporting and business needs * Define/build database workflow triggers, create rules, build segmentation and suppression lists, test, and experiment * Support important initiatives in Salesforce, such as assisting with the lead lifecycle, lead status, lead nurturing, segmentation, and data cleansing * Understand and evaluate pipeline generation metrics and distribute campaign performance to internal stakeholders
Minimum Qualifications
* An undergraduate degree in business, or a related field * Minimum of 5 years of sales analyst and sales operations experience in a global, B2B technology company * Strong knowledge of the sales technology landscape and solutions * Excellent understanding of sales automation strategy and CRM tools experience (e.g., Salesforce, HubSpot, Microsoft Dynamics, LeanData) and proven ability to leverage these technologies to fuel pipeline generation * Experience managing customer data, audience segmentation, and targeting * Understanding of the entire funnel performance and growth levers for each funnel stage * Experience working with sales teams to understand needs and integrate them into their processes * Experience in tracking ROI, analyzing trends, and providing metrics * Excellent PC skills, including Microsoft Word, MS Office, Excel, and PowerPoint
We’re doing work that matters. Help us solve what others can’t.