About the role
Your mission
The Team Leader Enrollment Advisor plays a vital role in leading and implementing strategies to attract a diverse and qualified student population to the college or university, combining strong sales/call center team management with strategic recruitment leadership. Reporting to the Head of Student Recruitment, the Team Leader oversees the recruitment team — including day-to-day sales floor performance — and collaborates with various departments to meet enrollment goals and promote the institution's offerings.
Tasks and Responsabilities
1. Recruitment Strategy and Planning
* Develop and execute comprehensive recruitment strategies to achieve enrollment targets while aligning with the institution's mission and values. * Analyze market trends, demographic data, and competition to identify opportunities for reaching prospective students effectively. * Manage local direct sales teams. * Work collaboratively with the International direct team to achieve enrollment targets. * Accountable for achieving enrollment targets.
2. Team Leadership and Management
* Lead, mentor, and manage the recruitment team, providing guidance, training, and performance evaluations. * Foster a collaborative and results-driven team culture that emphasizes student-centered approaches and data-informed decision-making. * Run 1:1s, performance reviews, and individual development plans, recognizing and retaining top performers.
3. Call Center Sales Management
* Manage the daily sales floor operation: lead distribution, speed-to-lead, call volume targets, and follow-up cadence. * Monitor core call center KPIs (talk time, contact rate, conversion rate, lead-to-enrollment ratio) and adjust team strategy accordingly. * Conduct regular call monitoring/listening sessions with structured feedback to improve pitch, objection-handling, and closing technique. * Manage CRM and dialer/telephony tools to ensure accurate lead tracking and reporting.
4. Outreach and Relationship Building
* Build and maintain relationships with high schools, community colleges, educational agencies, and other key partners to enhance recruitment efforts. * Represent the institution at college fairs, conferences, and other events to engage with prospective students and their families. * Create and manage all events, open days, campus tours.
5. Marketing and Communication
* Collaborate with the marketing and communications team to develop compelling messaging and promotional materials that highlight the institution's strengths and offerings. * Utilize digital platforms, social media, and traditional marketing channels to reach and engage prospective students. * Ensure messaging and scripts used by the sales team are compelling, consistent, and on-brand.
6. Data Analysis and Reporting
* Collect, analyze, and interpret data related to recruitment trends, application rates, and conversion rates to inform strategic decisions. * Prepare regular reports and presentations for senior leadership detailing recruitment progress and outcomes. * Include sales/call center performance and pipeline forecasting in reporting to senior leadership.
7. Admissions Process Support
* Work closely with the admissions team to ensure a smooth and efficient application process, providing guidance on admission requirements, deadlines, and procedures.
8. Diversity and Inclusion
* Implement strategies to enhance diversity and inclusivity within the student body by reaching out to underrepresented populations and promoting a welcoming environment.
9. International Student Recruitment
* Develop and manage international recruitment initiatives, collaborating with international partners and organizations to attract and support international students.
10. Enrollment Management
* Collaborate with enrollment management and financial aid teams to optimize financial aid packaging, scholarships, and other incentives to attract and retain students.
Your Profile
* Bachelor's degree in a relevant field. * Several years of experience in student recruitment, admissions, or related roles within higher education. * Proven experience managing a sales team in a call center or high-volume phone sales environment, including hands-on experience as a sales agent prior to leadership. * Strong leadership and team management skills, with the ability to motivate and inspire others. * Excellent communication, presentation, and interpersonal skills. * Data-driven mindset, with proficiency in data analysis and reporting. * Familiarity with enrollment management systems and CRM software. * Hands-on experience with CRM and dialer/telephony platforms and comfort managing real-time sales KPIs. * Knowledge of marketing and communication strategies, particularly in the context of student recruitment. * Understanding of higher education trends, demographics, and the competitive landscape. * Commitment to diversity, equity, and inclusion in recruitment efforts. * Ability to work collaboratively across departments and engage with external stakeholders. * Ability to motivate and retain a team in a high-pressure, target-driven, high-turnover sales environment. * Either native English speaker or proficiency level of English competency.