About the role
This is a remote position.
About India Market Entry (IME):
India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68-member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more.We are expanding our marketing team with new Lead-Generation Specialist (LGS) roles focused on driving high-quality lead qualification and sales conversions.
ABOUT THE ROLE
You will drive strategic outbound outreach to roughly 2,500 priority institutions: international schools (IB and Cambridge), Tier-1 CBSE, higher education, and government education bodies. The role involves identifying the right decision-makers, building qualified opportunities, and scheduling high-value meetings for the institutional Lead Sales Managers to pitch, demo and close. Institutional sales cycles are long (60–180 days) and political (Principal, Head, Trustee, Procurement) — you bring the patience and the institutional literacy to make them tractable.
Responsibilities:
* Own a defined sub-universe of 600–800 institutions; refresh and tier the list monthly with Marketing.
* Run multi-touch outbound sequences — phone, email, LinkedIn, WhatsApp — to named decision-makers at each institution.
* Reach 60–80 dialled prospects per day; complete 140–180 live decision-maker conversations per month.
* Run the 6-section qualifying questionnaire on every contacted institution; route qualified prospects to LSMs.
* Map and maintain decision-maker structures for every active account — Principal, Academic Head, Trustee, Procurement, key influencers.
* Convert webinar attendees into meetings within 24 hours; own the post-event motion for every Knotral and partner webinar.
* Run a structured quarterly re-engagement programme against 12-month-dormant accounts.
* Coordinate calendar logistics for LSM in-person site visits — institutional sales often have an in-person leg.
Requirements
Skills Required :
* 3–5 years of B2B inside sales with institutional outreach exposure — edtech, ELT, publishing, assessment, or adjacent.
* Comfort speaking with senior school leadership (Principals, Heads, Directors) — no phone-fear under any circumstance.
* Working knowledge of the Indian K-12 board landscape: IB, Cambridge, CBSE, ICSE — and what distinguishes them.
* Fluent in English and Hindi; strong written-email skills for institutional follow-up.
* Discipline with CRM and LinkedIn Sales Navigator — saved searches, alerts, account tracking.
* Prior experience selling into Indian schools, principals, or academic heads.
* Familiarity with the Indian school FY procurement cycle (Feb–April for next academic year).
* Working knowledge of a regional Indian language relevant to a major K-12 cluster (Tamil, Telugu, Marathi, Kannada, Bengali).
Benefits
* Benefits offered: * Competitive fixed plus performance-linked incentive, paid monthly. * Cohort learning, daily 1–2 PM collaborative coaching, monthly certification. * Career path into Senior ISM, Cohort Lead, or transition into institutional LSM by mutual agreement. * Direct exposure to international education brands and senior school decision-makers across India
Originally posted on Himalayas