About the role
Senior Director, Marketing & Growth
Step into a high-impact, remote role as Senior Director, Marketing & Growth, partnering directly with the Founder & CEO to turn the company's vision into a clear, measurable marketing plan that drives growth. The Founder leads brand vision and product direction. You bring marketing leadership, performance discipline, consumer insight and strong execution. This is not a traditional corporate role. We're looking for a strategic leader who is comfortable rolling up their sleeves.
Our client is a fast-growing, founder-led protein snacking brand known for great taste, clean nutrition and a big personality. Now part of a global snacking company, they are entering their next stage of growth while keeping their entrepreneurial spirit.
What You Will Do
* Lead the team. Set clear priorities and scorecards for three director-level leads, and build the capabilities we're missing.
* Own the marketing plan. Build the annual strategy and budget, and balance long-term brand building with near-term growth.
* Grow the portfolio. Sharpen positioning across existing product lines and new innovations, and lead go-to-market strategy for launches.
* Make every dollar work. Build ROI measurement, dashboards and a test-learn-scale approach, and move spend to what performs.
* Win at retail and online. Partner with Sales to drive velocity at key retailers, and accelerate Amazon, DTC and TikTok Shop.
* Build buzz. Lead social, influencer and creator strategy to grow reach and engagement.
* Be a leadership partner. Contribute to company growth planning and collaborate with teams across the broader organization to support business success.
What You Will Bring
* 10+ years in consumer marketing, ideally in CPG, food, snacking or wellness
* Experience in a high-growth, founder-led or entrepreneurial environment
* A track record of growing brands with measurable results
* Strength across retail, e-commerce and DTC, including performance marketing and analytics
* Experience leading teams, managing agencies and launching new products
* Equally comfortable with strategy and hands-on execution
Who You Are Consumer-obsessed, results-driven, analytical and curious. You're fast, adaptable and collaborative, confident enough to bring a strong point of view to an engaged founder, and you take full ownership of results.
Originally posted on Himalayas