About the role
Our client, a distinctive boutique hotel and event destination in Northern California is seeking an experienced Social Sales Manager to lead social event sales, with a primary focus on destination weddings and wedding-related business. Own the social sales segment for an upscale destination property, with responsibility for generating and maximizing revenue across
This is a true sales position for someone who enjoys developing relationships, conducting site tours, creating memorable event experiences, and closing high-value business. The Social Sales Manager will own the social segment and be responsible for driving revenue across guest rooms, food & beverage, and event-space rental.
Requirements
* Drive wedding and social-event sales through proactive prospecting, relationship development, referrals, and inbound lead conversion
* Manage the sales process from initial inquiry through site tour, proposal, negotiation, and signed agreement
* Achieve established revenue goals across guest rooms, F&B, and event-space rental
* Maximize the total value of each event through room blocks, wedding-weekend activities, food & beverage, and additional event opportunities
* Develop relationships with wedding planners, event professionals, referral partners, and other sources of social business
* Conduct compelling property tours and site inspections for prospective clients
* Create customized proposals and experiences based on each client's needs
* Maintain an active sales pipeline and accurate account activity within hotel sales and CRM systems
* Partner closely with events and operations teams to ensure a smooth transition from sale through execution
* Monitor market activity, competitive venues, and booking trends to identify new opportunities
* Represent the property at industry events, networking functions, wedding-related events, and sales activities
What We're Looking For
The ideal candidate is a proven hospitality salesperson with experience selling weddings and high-value social events. We are particularly interested in candidates from boutique hotels, resorts, luxury properties, destination wedding venues, wineries, private clubs, and other upscale event-driven environments.
Candidates should be comfortable selling the complete event experience, including guestrooms, catering/F&B, venue rental, and related wedding-weekend events—not simply coordinating events after they have been booked.
Strong candidates will bring:
* 3+ years of hospitality, catering, wedding, or social-event sales experience
* Demonstrated success generating and closing high-value event business
* Experience working toward defined sales and revenue goals
* Strong prospecting and relationship-building skills
* Experience conducting site tours, developing proposals, negotiating, and closing
* Understanding of guestroom blocks and hotel/group room revenue
* Knowledge of catering, F&B, and event-space sales